Japanese Messaging Giant LINE’s LN Token Trading on BitMax

Crypto exchange BitMax just made Japanese messaging app LINE’s token available for trading.

According to an Aug. 6 notice from LINE, the biggest messaging app in Japan with 84 million active monthly users will be making its native LINK (LN) token available for trading through crypto exchange BitMax. This makes LN the sixth crypto asset currently supported by the exchange, including Bitcoin (BTC), Ethereum (ETH), XRP, Bitcoin Cash (BCH), and Litecoin (LTC).

The LN token was originally issued in 2018 for users as part of a rewards program through the messaging app. BITFRONT, LINE’s native exchange that covers areas outside Japan, started supporting the token in October 2018.

Though the unabbreviated name of LINE’s token is LINK, it has absolutely no connection to crypto asset Chainlink (LINK). LINE’s LN token launched in August 2018, almost a year after Chainlink debuted.

Perhaps in an attempt to differentiate itself from Chainlink, LINE’s website and LN whitepaper no longer refers to the original blockchain name of “LINK chain,” but rather the LINE blockchain.

However, In a statement to Cointelegraph, a representative from LINE said the company had no plans to rebrand or rename the cryptocurrency.

The price of the LN token is $20.99 at the time of writing, having risen 31.8% in the last 24 hours.