Being on the pulse of the art industry and understanding the current challenges that the art world faces in entering the NFT ecosystem, ValuArt invites people to take a more personalized, curated approach to NFTs.
Despite being a new player in the NFT ecosystem, ValuArt brings a unique vision for NFT art. Genini calls it the "ValuArt method."
Currently, the platform is free for artists to join.
Everything begins with the onboarding process for selected artists, collectors, foundations, and brands. Through joint brainstorming and artistic production, a compelling storyline and cutting-edge content is developed around each piece, which Genini explained:
"We try to work on pieces like a huge story. We need to represent a story to emotion the people and in digital - people are not there, and you have to be catchy to pitch them a story that eventually they will buy."
Ultimately, seeking to increase the value of both the artwork and NFT, ValuArt facilitates the introduction of high-end artistic crossovers, collaborative projects and fresh works of art.
The company provides artists with the necessary professionals to develop animations, computer-generated imagery (CGI), and a personal visual identity that stands out and makes the artist unique to the market.
Genini highlights that, for ValuArt, the marketplace is just the tip of the iceberg and the last phase of an extensive creative process.
"What we like to do is tell the story the artist wanted to tell with that piece of art. So it's essential to leverage every little detail they thought of when creating the concept of the piece. It's not just about putting something online and trying to sell it."
A personalized approach is not only helpful in providing the necessary support during an NFT’s creation phase, but also in providing more value to the work of artists.
Genini underlines that it is not easy to represent and preserve the value of art in the digital space. NFT platforms can often be intimidating and overwhelming, a place where a unique piece of art is thrown into a bubbling pool of other NFTs. Should this happen, it could simply lose its value and intended audience.
That’s why ValuArt stresses the importance of finding a unique voice for every NFT artist, in order to help them find the right audience for a given piece of art.