NEXO Token Faces Headwinds Amid Strategic Expansion and Product Launches
NEXO is trading at $0.931167 USD with a 24-hour trading volume of $10,117,635 USD, down 3.94% in the last 24 hours. The token currently holds a CoinMarketCap ranking of #80 with a live market cap of $601,669,611 USD.
Recent Price Action and Market Performance
On January 16th, NEXO traded 2.8% higher against the dollar during the twenty-four hour period ending at 8:00 AM E.T. However, broader market sentiment remains cautious. Technical indicators signal bearish market sentiment on NEXO at 36%, while the Fear & Greed Index displays a score of 44 (Fear).
Strategic Initiatives and Product Launches
Nexo launched zero-interest loans for BTC/ETH holders in January 2026, allowing borrowing up to $5M without fees using crypto as non-liquidated collateral until maturity, with this structured product now targeting retail and institutions. Nexo processed $140M+ in similar loans in 2025.
Nexo plans a global expansion of its Nexo Card in 2026 with cashback, subscriptions, and premium campaigns. New NEXO token utilities are scheduled for Q1 2026, including a Launchpool for projects and a revamped loyalty program.
Regulatory and Geographic Expansion
Nexo aims to re-enter the U.S. market after its 2023 $45M SEC settlement, while it secured EU licenses (Gibraltar FSC) and acquired Argentina's regulated Buenbit in December 2025 for Latin American expansion.
Nexo acquired Latin American crypto platform Buenbit, adding more than 1 million users and a CNV-registered footprint in Argentina. Buenbit users will transition onto Nexo's broader suite of products, including high-yield savings, crypto-backed credit, structured investment tools, futures trading, and Nexo's loyalty program.
On-Chain Activity
Ethereum volume surged on January 12, 2026, with NEXO token transfers spiking to 4.5M, signaling liquidity management activity. Nexo's Collateral Accumulation Index hit $1.52M as institutional users increasingly hold assets as collateral rather than selling.
Sports Partnership
Nexo became the first-ever title partner of the U.S. ATP 500 Dallas Open in a multi-year deal announced on January 13.
Sources:
- https://coinmarketcap.com/cmc-ai/nexo/latest-updates/
- https://coinmarketcap.com/currencies/nexo/
- https://coinmarketcap.com/cmc-ai/nexo/price-prediction/
- https://changelly.com/blog/nexo-price-prediction/
- https://www.dailypolitical.com/2026/01/16/nexo-nexo-reaches-1-day-trading-volume-of-10-14-million.html
- https://www.coingecko.com/en/coins/nexo
- https://stealthex.io/blog/nexo-price-prediction-is-nexo-a-good-investment/
- https://www.theblock.co/post/382195/nexo-acquires-buenbit-regulated-latin-america-crypto