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Usual USD

Usual USD

USD0·1
-0.13%

Usual USD (USD0) - Complete Fundamental Analysis

By CoinStats AI

What is Usual USD (USD0) crypto?

Usual USD (USD0) Cryptocurrency

Core Definition and Technology

Usual USD is a protocol that transforms real-world assets into a secure and versatile stablecoin, USD0, and shares its value with users through the $USUAL token. USD0 is a stablecoin fully backed 1:1 by Real-World Assets (RWA) like US Treasury Bills. Unlike USDT or USDC, USD0 is 1:1 backed by ultra-short-term real-world assets (RWA).

Blockchain Architecture

Usual USD [USD0] is a token based on Ethereum, Arbitrum blockchain. USD0 is set to achieve cross-chain compatibility by early October 2024, allowing seamless use of USD0, USD0++, and soon $USUAL across major EVM-compatible chains. Usual's feeds for USD0 and USD0++ are now live on 75 blockchains, thanks to a strategic partnership with Pyth Network.

Primary Use Cases and Applications

USD0 provides users with a stable, secure asset that is independent of traditional banking systems, fully transferable, and accessible within the DeFi ecosystem. Usual enables users to deposit US Treasury Bills and receive USD0, Usual's USD stablecoin. With USD0, users can purchase the enhanced T-Bill (USD0++), allowing them to earn rewards in USUAL tokens.

bUSD0 is a liquid staking version of USD0, acting like a savings account for Real-World Assets with a 4-year lock-up. It offers rewards while remaining transferable, with $USUAL rewards incentivizing the growth and adoption of USD0.

Founding Team and Project History

The founders of Usual include Philippe Honigman, Jan Baeriswyl, Jacek Czarnecki, Paul & Estefa, and Eli. However, more recent information identifies the core leadership team as Pierre Person, CEO and Co-Founder; Hugo Sallé de Chou, COO and Co-Founder, Adli Takkal Bataille, DEO and Co-Founder.

Usual Labs has raised $7 million from investors, including IOSG Ventures and Kraken Ventures. The French company plans to launch its USD0 stablecoin in the second quarter. Usual Labs, the firm behind the decentralized finance (DeFi) protocol Usual, has raised $7 million and received $75 million commitment in total value locked (TVL) for the launch of its stablecoin USD0. The French company raised money from more than a hundred firms, including two leading co-investors, IOSG Ventures and Kraken Ventures.

Tokenomics

USD0 Supply and Distribution

The current circulating supply of Usual USD is 577 million. When users deposit assets, they receive a synthetic asset called a Liquid Deposit Token (LDT), which represents their initial deposit value within the Usual Protocol. LDTs can be freely traded in a permissionless manner and are fully backed 1:1 by the underlying deposited assets.

$USUAL Governance Token

$USUAL is the governance token powering the Usual protocol, uniquely designed with an intrinsic value tied directly to the protocol's revenue model. $USUAL drives the adoption and use of USD0, aligning incentives for contributors and fueling protocol growth.

Total Supply: 4000000000 USUAL. Usual is a No-VC coin, with 90% of USUAL tokens distributed to those who contribute value and revenue to the protocol, primarily through USD0 TVL. Insiders, such as investors, the team, and advisors, collectively hold no more than 10% of the total circulating supply.

The issuance of USUAL is directly correlated to future cash flows generated primarily by the stablecoin's collateral. The token supply increases in line with protocol revenue growth, which is driven by collateral staked by USD0 holders.

Inflation/Deflation Mechanics

The issuance of $USUAL is directly tied to the protocol's TVL and income. As the protocol grows, fewer tokens are issued, creating scarcity, which helps to increase the value of $USUAL and reward long-term holders.

Consensus Mechanism and Network Security

At the core of Usual's technology lies blockchain, a revolutionary system that supports various cryptocurrencies, including Bitcoin and Ethereum. This decentralized ledger guarantees transparency and security by recording transactions across multiple computers, making it nearly impossible for any single entity to alter data without network consensus.

USD0 is fully collateralized by diversified short-term T-Bills, eliminating the fractional reserve risks of traditional fiat-backed stablecoins. Although backed by solid, liquid assets, USD0 is also protected by an insurance fund, funded by protocol revenue, to shield holders in a systemic crisis.

Key Partnerships and Ecosystem Integrations

Usual partners with the best platforms and ecosystems in DeFi. Binance is the largest cryptocurrency exchange by trading volume, serving 185M+ users across 180+ countries. Coinbase is a secure online platform for buying, selling, transferring, and storing cryptocurrency. Euler is a modular lending platform that enables users to lend, borrow and build without limits. Pendle is a DeFi protocol focused on yield trading, allowing users to both fix or leverage their yield. Chainlink is a decentralized oracle network connecting smart contracts to real-world data, APIs, and payments. LayerZero is a trustless omnichain protocol enabling seamless communication and transactions across blockchains.

Usual has already integrated Hashnote and is awaiting confirmation from Ondo, Backed, M^0, Blackrock, Adapt3r, and Spiko. Once fully integrated, these partnerships are expected to significantly boost liquidity.

Competitive Advantages and Unique Value Proposition

As the core stability asset of Usual, USD0 supports transparency and security by maintaining real-time reserves, offering a non-fractional, reliable alternative to stablecoins like USDT and USDC.

Usual stands out with a radically innovative approach to value redistribution—its governance token is no empty symbol but a core asset, with 90% distributed to the community. By giving users ownership of the protocol, Usual ensures value circulates within the community, not just among a few. Every dollar in the system builds real, shared rewards, with 90% of value going back to users.

USD0 selects government bonds as its primary backing due to their high liquidity and safety. To ensure stability, only assets with extremely short maturities are used as collateral, offering holders a high level of security. This strategy prevents forced fire sales at discounted prices during large-scale redemptions and shields against volatility events that could erode collateral value.

Current Development Activity and Roadmap

In just a few months, Usual built and launched a full protocol from scratch, introduced a new kind of stablecoin backed by tokenized US Treasuries (USD0), its yield-bearing counterpart (USD0++), and a revenue-sharing governance token ($USUAL). The protocol quickly reached $1.8B in TVL before stabilizing around $800M during a period of major product and governance upgrades.

The $USUAL TGE is expected around mid-November 2024. USD0++ holders will be able to claim their daily yield in the form of $USUAL. Liquidity will be available on exchanges shortly after the TGE.

USD0 is set to achieve cross-chain compatibility by early October 2024, allowing seamless use of USD0, USD0++, and soon $USUAL across major EVM-compatible chains. Official listings for USD0 on major platforms will be announced in November 2024.


Sources:

  1. https://www.coingecko.com/en/coins/usual-usd
  2. https://crypto.com/en/price/usual-usd
  3. https://www.coinbase.com/price/usual-usd
  4. https://www.cryptohopper.com/currencies/detail?currency=USD0
  5. https://coinmarketcap.com/currencies/usual-usd/
  6. https://investor10.com/cryptocurrencies/usual/
  7. https://coinstats.app/coins/usual-usd/
  8. https://www.coinbase.com/converter/usd0/usd
  9. https://usual.money/
  10. https://coinpaprika.com/coin/usd0-usual-usd/
  11. https://cryptoslate.com/coins/usual-usd/
  12. https://tokeninsight.com/en/coins/usual/tokenomics
  13. https://www.mexc.com/price/usual-usd/tokenomics
  14. https://usual.money/blog/usual-where-yield-meets-growth
  15. https://docs.usual.money/usual-products/usual-governance-token/usual-tokenomics
  16. https://www.mexc.com/price/USUAL/tokenomics
  17. https://www.coincarp.com/currencies/usual/project-info/
  18. https://coinmarketcap.com/currencies/usual/
  19. https://tokenomist.ai/usual
  20. https://support.bitrue.com/hc/en-001/articles/41378990997273-Comprehensive-Guide-to-USUAL-Tokenomics-Emission-and-Distribution-Strategies
  21. https://www.techflowpost.com/en-US/article/18307
  22. https://www.coindesk.com/business/2024/04/17/defi-firm-usual-labs-raises-7m-round-led-by-kraken-ventures-and-iosg
  23. https://www.prnewswire.com/news-releases/usual-labs-announces-a-strategic-funding-round-of-7m-and-75m-tvl-committed-to-compete-with-stablecoin-giants-302119572.html
  24. https://docs.usual.money/start-here/faq
  25. https://usual.money/blog/tge-roadmap-announcement
  26. https://usual.money/blog/pyth

Is Usual USD (USD0) a good investment?

Objective Investment Analysis: Usual USD (USD0)

Executive Summary

USD0 aggregates US Treasury Bill tokens to create a secure asset, unlinked from traditional bank deposits, and is fully transferable and permissionless, allowing for seamless integration into the DeFi ecosystem. As a stablecoin asset rather than a speculative token, USD0 presents a fundamentally different investment profile than typical cryptocurrencies. The analysis below examines the protocol's strengths, weaknesses, and competitive positioning.


Fundamental Strengths

Collateral Quality and Security

USD0 is a stablecoin fully backed 1:1 by Real-World Assets (RWA) like US Treasury Bills. By using Treasury Bills instead of bank reserves, USD0 reduces the risks associated with the banking system, such as insolvency, making it a "bankruptcy-remote" asset. This represents a material advantage over centralized stablecoins that rely on commercial bank deposits.

Institutional Backing and Funding

Usual Labs has raised $7 million and received $75 million commitment in total value locked (TVL) for the launch of its stablecoin USD0, with support from more than a hundred investors, including two leading co-investors, IOSG Ventures and Kraken Ventures. Key investors include prominent figures from the DeFi space, such as Michael Egorov, the founder of Curve Finance, and Sam, the founder of Frax Finance, solidifying Usual's position as a leader in DeFi innovation.

Security Infrastructure

Usual launched a bug bounty program with a $16 million reward for critical vulnerabilities, emphasizing their commitment to security. Usual has undergone 20 audits without significant vulnerabilities found.

Multi-Chain Deployment

Usual hit 75 blockchains with USD0 and USD0++ price feeds through a partnership with Pyth Network, with cross-chain muscle enabling Usual to be plugged into 75 blockchains.


Fundamental Weaknesses

Limited Adoption and Scale

Current market metrics reveal significant adoption challenges. The protocol has a market capitalization of approximately $578 million with daily trading volume around $7.2 million. The cumulative supply of the top three stablecoins (USDT, USDC, and DAI) recently increased to $141.4 billion, with these three stablecoins dominating the market with over 90% share. USD0 remains a micro-cap player in a market dominated by established competitors.

Liquidity Constraints

There is the risk of liquidity, with the total lock-up volume of USD0++ at about $320 million, while liquidity on decentralized exchanges like Curve is only $29 million. This liquidity mismatch creates potential redemption risks during market stress.

USD0++ Depeg Event

USD0++ depegged, with USD0++ being a liquid staking derivative (LSD) of USD0 that functions more as a bond, where users stake USD0 to earn T-bill yield and the protocol's native token, USUAL, locking funds for four years. The recent redemption rule adjustments introduced instability, as its valuation can fluctuate based on market conditions. This event exposed governance and design vulnerabilities.

Governance Concerns

The governance process faced scrutiny during the floor price introduction — some community members noted that the whitepaper said the DAO should set the price floor, and questioned whether proper voting occurred, highlighting that in practice, ensuring truly decentralized governance is part of aligning incentives, and if users believe the team can change rules unilaterally, they might be less inclined to hold USUAL long-term.


Market Position and Competitive Landscape

Differentiation Strategy

The motivation is fairness: stablecoin infrastructure should be a public good, and the economic benefits of a stablecoin should accrue to its users and the DeFi community rather than being privatized by the issuer, encapsulated in Usual's motto of "Time is Ownership."

Competitive Positioning

USD0's risk is more regulatory/custodial (if a tokenized T-bill provider fails or is legally impaired), while DAI still has some crypto risk, with both serving different segments of users and together representing the spectrum of decentralized stablecoins: one anchored in crypto, one anchored in real-world assets.


Adoption Metrics

User Base and Activity

USD0 has 126,555 holders, with trailing 30-day active addresses of 1,536 and monthly transfer count of 15,410. These metrics indicate limited active engagement relative to the holder count, suggesting many addresses are dormant or speculative.

Supply Growth

USD0 has a total value of $599,378,897 with circulating supply of 599,378,897.15 tokens. Growth has been modest since inception in May 2024.


Revenue Model and Sustainability

Protocol Economics

As the TVL of USD0 grows, the protocol generates more revenue, and unlike traditional stablecoins and yield-bearing assets that limit user benefits, USUAL offers access to both yield and growth, rewarding growth and adoption of USD0.

Token Distribution

Usual is a No-VC coin, with 90% of USUAL tokens distributed to those who contribute value and revenue to the protocol, primarily through USD0 TVL, with insiders, such as investors, the team, and advisors, collectively holding no more than 10% of the total circulating supply.

Sustainability Concerns

The protocol's long-term viability depends on achieving significant TVL growth to generate sufficient revenue. Current adoption levels suggest this remains uncertain. Usual's yield rates have not been fully disclosed yet, and the efficiency of its governance model remains to be tested, making a watchful approach until the project matures prudent.


Team Credibility and Track Record

Leadership

The company was co-founded by Pierre Person and Adli Takkal Bataille under the name "Usual Labs," with Pierre serving as the CEO and Adli serving as the DEO. As a bear-market startup, Usual has persevered through challenging economic conditions since 2022, with funding accelerating efforts to build a more equitable and community-driven financial future.

Track Record

The team is relatively new to the market with limited long-term operational history. The protocol launched in Q2 2024, providing less than two years of operational data.


Community Strength and Developer Activity

Community Distribution

Unlike many tokens where a significant portion goes to insiders or founders, 90% of USUAL is distributed to the community, making it a genuinely community-owned asset.

Developer Support

dOrg's senior engineers and subgraph specialists helped Usual build USD0, running rigorous internal audits ahead of external reviews and refactoring core protocol contracts.


Risk Factors

Regulatory Risk

USD0's introduction comes at a time when regulators are increasingly scrutinizing stablecoins, with the EU's MiCA regulations classifying fiat-referenced stablecoins as "e-money tokens" and explicitly prohibiting them from offering interest to holders. Usual approaches the regulatory landscape with a focus on compliance, engaging proactively with regulators and implementing necessary measures such as KYC and AML protocols to operate under favorable conditions.

Technical Risk

According to GoPlus, this is an unverified contract, with the contract owner able to make code changes to the token contract including but not limited to disabling sells, changing fees, minting, transferring tokens, requiring caution.

Custodial Risk

USD0's risk is more regulatory/custodial (if a tokenized T-bill provider fails or is legally impaired). Dependence on third-party RWA token providers introduces counterparty risk.

Market Risk

While aimed at restoring confidence, the measures' efficacy remains uncertain, with revenue sharing potentially not resolving the core issues that caused the depegging, and the early unstaking feature potentially triggering additional large-scale redemption requests, risking further instability.


Historical Performance and Market Cycles

Price Stability

Current price data shows USD0 trading at approximately $0.9964, maintaining near-peg stability. Over the past 12 months, the lowest price recorded in U.S. dollars was $1.00, whereas the highest during the same period was $1.00. This reflects the stablecoin's recent launch and limited price history.

Volatility Profile

The protocol's risk score of 55.54 indicates moderate risk, with a liquidity score of 25.21 suggesting liquidity constraints. Volatility score of 0.24 reflects minimal price fluctuation typical of stablecoins.


Institutional Interest and Major Holder Analysis

Institutional Participation

Usual Labs has garnered support from more than a hundred investors, including GSR, Mantle, StarkWare, Flowdesk, Avid3, Bing Ventures, Breed, Hypersphere, Kima Ventures, LBank, Psalion, Public Works, and X Ventures.

Holder Concentration

With 126,555 holders and concentrated TVL, the protocol shows moderate institutional interest but limited retail adoption relative to established stablecoins.


Bull Case Arguments

  1. Superior Collateral: Treasury Bill backing provides stronger security guarantees than bank deposit-based competitors
  2. Fair Value Distribution: Revenue-sharing model aligns user incentives with protocol success
  3. Institutional Backing: Support from prominent DeFi founders and venture investors validates the concept
  4. Regulatory Compliance: Proactive engagement with regulators positions the protocol favorably
  5. Multi-Chain Expansion: 75-blockchain deployment increases accessibility and potential adoption

Bear Case Arguments

  1. Minimal Market Share: $578M market cap represents <0.5% of the stablecoin market dominated by USDT/USDC
  2. Liquidity Constraints: $29M DEX liquidity versus $320M TVL creates redemption risks
  3. Governance Failures: USD0++ depeg and governance disputes undermine confidence in protocol management
  4. Limited Track Record: Less than two years operational history provides insufficient data for long-term viability assessment
  5. Regulatory Uncertainty: Evolving stablecoin regulations (MiCA, etc.) pose existential risks
  6. Custodial Dependencies: Reliance on third-party RWA token providers introduces single points of failure

Risk/Reward Assessment

For USD0 (Stablecoin)

USD0 as a stablecoin asset offers limited upside appreciation but provides downside protection through Treasury backing. The risk/reward profile is asymmetric toward capital preservation rather than growth. Primary risks are regulatory and custodial rather than market-driven.

For USUAL (Governance Token)

USUAL presents higher risk/reward characteristics. Upside depends on achieving significant USD0 adoption to generate protocol revenue. Downside risks include regulatory restrictions, failed governance, and competitive displacement. The token's value is directly tied to protocol success, creating binary outcomes.


Sources:

  1. https://docs.usual.money/usual-products/usd0-stablecoin
  2. https://messari.io/project/usual-usd
  3. https://medium.com/@gwrx2005/analysis-of-usd0-stablecoin-by-usual-money-48d131a98c8f
  4. https://usual.money/
  5. https://coinmarketcap.com/currencies/usual-usd/
  6. https://www.coindesk.com/business/2024/04/17/defi-firm-usual-labs-raises-7m-round-led-by-kraken-ventures-and-iosg
  7. https://www.bitget.com/academy/what-is-usual-and-how-does-it-work
  8. https://app.rwa.xyz/assets/USD0
  9. https://medium.com/shingw-eth/interpreting-usual-how-usd0-stablecoin-redefines-the-future-of-the-rwa-track-3dc517028a9f
  10. https://www.onesafe.io/blog/usual-stablecoin-revolution
  11. https://www.linkedin.com/company/usualmoney
  12. https://gravityteam.co/blog/investment-in-usd0-usual-labs-stablecoin/
  13. https://blog.dorg.tech/p/from-idea-to-17b-how-we-helped-usual-launch-usd0
  14. https://atomicwallet.io/academy/articles/what-is-usual
  15. https://www.onesafe.io/blog/stablecoin-usd0-depegging-impact
  16. https://docs.usual.money/resources-and-ecosystem/usd0-risk-policy
  17. https://sosovalue.com/coins/usual-usd
  18. https://usual.money/blog/usual-where-yield-meets-growth

Usual USD (USD0) price prediction

USUAL USD (USD0) PRICE PREDICTION ANALYSIS

Current Market Context

Usual USD (USD0) is currently trading at approximately $0.996 with a market capitalization of $578.3 million and a circulating supply of 20.4 million tokens. USD0 is a stablecoin fully backed 1:1 by Real-World Assets (RWA) like US Treasury Bills, providing users with a stable, secure asset independent of traditional banking systems and accessible within the DeFi ecosystem.


SHORT-TERM PREDICTIONS (2025-2026)

Source2025 Forecast2026 ForecastMethodology
CoinDataFlow$1.03–$1.59 (60.62% growth best case)$1.34 (34.76% growth, range $0.43–$1.34)Experimental simulation
3Commas/TradingBeasts$1.0018 max, $1.0002 average, $0.9986 min$0.9988–$1.0017 rangeTechnical analysis
MEXC0.00% change, ~$0.998N/AUser sentiment-based
DigitalCoinPriceN/AN/AHistorical data analysis

Technical Sentiment: As of November 28, 2025, the overall price prediction sentiment for Usual USD is BEARISH, with 3 technical indicators showing bullish signals and 30 indicating bearish signals.


MEDIUM-TERM PREDICTIONS (2027-2028)

YearConservativeBase CaseOptimisticSource
2027$0.41–$1.08$2.91–$3.38$3.30–$3.38CoinDataFlow, DigitalCoinPrice
2028$0.75–$1.43 (44.41% growth)$1.43 (44.41% growth)$1.43 range $0.75–$1.43CoinDataFlow

LONG-TERM PREDICTIONS (2029-2030)

YearConservativeBase CaseOptimisticSource
2029$1.37–$5.38 (441.55% growth)$1.37–$5.38 best scenario$3.38 (238.64% growth by 2050)CoinDataFlow, MEXC
2030$1.39–$4.02 (304.81% growth)$1.39–$4.02 potential$4.02 under ideal conditionsCoinDataFlow

PREDICTION SUMMARY TABLE

TimeframeLow EstimateHigh EstimateConsensus Trend
2025$0.998$1.59Slight upside, mostly stable
2026$0.43$1.34Moderate upside potential
2027$0.41$3.38Significant divergence in forecasts
2028$0.75$1.43Moderate growth expected
2029$1.37$5.38Strong bullish potential
2030$1.39$4.02Continued upside trajectory

KEY PRICE CATALYSTS & FACTORS

Positive Catalysts:

The core feature of the Usual protocol is to issue decentralized stablecoins, and concerns regarding the monopoly of certain centralized stablecoins like Tether (USDT) are rising, with multiple industry players looking for better alternatives to Tether with better transparency, decentralization and capabilities, where Usual protocol's native stablecoin USD0 can emerge as a saviour and capture the wider stablecoin market.

Usual secured a $7 million funding round with investments led by Kraken Ventures and IOSG Ventures, underscoring investor confidence in Usual's vision and potential, with the capital instrumental in propelling Usual's growth and enabling development of innovative features.

Risk Factors:

The cryptocurrency market is exceptionally unstable, and projected price forecasts fail to consider sudden and extreme price fluctuations.

The crypto financial market prefers Tether's USDT and Circle's USDC and might not want to try anything new due to the shadow of past collapses like Terra LUNA and its stablecoin TerraUSD, with the Usual platform needing to offer extra perks for its stablecoin to stand out.


PREDICTION METHODOLOGY NOTES

Price predictions for USD0 are based on a combination of historical data, technical indicators (such as EMA and Bollinger Bands), market sentiment, and user input, providing an estimated forecast but should not be taken as financial advice.

Cryptocurrency markets are highly volatile, and predictions are inherently uncertain.


SOURCES:

  1. CoinDataFlow - Usual USD Price Prediction: https://coindataflow.com/en/prediction/usual-usd
  2. 3Commas - Usual USD Price Prediction: https://3commas.io/predictions/usual-usd
  3. MEXC - Usual USD Price Prediction: https://www.mexc.com/price-prediction/usual-usd
  4. DigitalCoinPrice - Usual USD Forecast: https://digitalcoinprice.com/forecast/usual-usd
  5. Flitpay - USUAL Price Prediction 2025-2050: https://www.flitpay.com/blog/usual-price-prediction
  6. CoinMarketCap - Usual USD: https://coinmarketcap.com/currencies/usual-usd/
  7. BeInCrypto - Usual USD Price Prediction: https://beincrypto.com/price/usual-usd/price-prediction/
  8. Traders Union - Usual Price Prediction: https://tradersunion.com/currencies/forecast/usual-usd/

How high can Usual USD (USD0) go?

Maximum Price Potential Analysis: Usual USD (USD0)

Understanding USD0's Nature and Constraints

USD0 is the first Liquid Deposit Token (LDT) offered by the Usual Protocol, backed by Real-World Assets (RWA) with ultra-short maturity. Critically, USD0 is a stablecoin fully backed 1:1 by Real-World Assets (RWA) like US Treasury Bills.

This fundamental characteristic creates a structural ceiling on USD0's price potential that differs fundamentally from speculative cryptocurrencies. As a stablecoin, USD0 is designed to maintain a $1.00 peg, not appreciate in value. The token's current price of $0.9964 reflects minor market fluctuations typical of stablecoins.

The Stablecoin Price Ceiling

Unlike growth-oriented tokens, stablecoins operate within a narrow price band. The maximum realistic price for USD0 would be approximately $1.01-$1.02, representing the upper bound where arbitrage mechanisms force redemption. Current market data shows:

  • Current Price: $0.9964
  • Market Cap: $578.3 million
  • Available Supply: 20.4 million USD0
  • Total Supply: 580.1 million USD0

The price cannot sustainably exceed $1.00 because holders can redeem USD0 directly for its underlying Treasury Bill collateral at par value. Any premium above $1.00 creates immediate arbitrage opportunities, where users would redeem tokens for the full dollar value of backing assets.

Market Cap Comparison Context

Total stablecoins market cap is $312 billion, with Tether's USDT holding about 60% of the overall stablecoin market with a market capitalization of $175B and Circle's USDC holding approximately 25% of the overall stablecoin market cap at $73.4B.

USD0's current $578 million market cap represents approximately 0.19% of the total stablecoin market. Even if USD0 captured 5% of the stablecoin market (an optimistic scenario), its market cap would reach $15.6 billion. With the token pegged at $1.00, this would require approximately 15.6 billion USD0 in circulation—a 26x increase from current supply.

Supply Dynamics and Adoption Scenarios

The critical variable for USD0's market cap expansion is supply growth, not price appreciation. The total USD0 supply is collateralized with at minimum 1:1 in USD Real World Assets. Supply can only increase through:

  1. Direct minting: Users deposit approved RWA collateral to mint USD0
  2. Yield accumulation: The Usual DAO can mint additional USD0 for any excess collateral above 100% + 21 days of yield

Conservative Scenario: USD0 reaches $2 billion market cap (3.5x current)

  • Requires ~2 billion USD0 in circulation
  • Price remains at $1.00
  • Implies modest adoption among DeFi protocols and institutional users

Base Scenario: USD0 reaches $10 billion market cap (17x current)

  • Requires ~10 billion USD0 in circulation
  • Price remains at $1.00
  • Implies significant adoption as a preferred RWA-backed stablecoin alternative
  • Would capture ~3.2% of total stablecoin market

Optimistic Scenario: USD0 reaches $50 billion market cap (86x current)

  • Requires ~50 billion USD0 in circulation
  • Price remains at $1.00
  • Implies USD0 becomes a major stablecoin competitor
  • Would capture ~16% of total stablecoin market
  • Requires substantial institutional adoption and DeFi integration

Network Effects and Adoption Catalysts

USD0 offers a superior alternative to USDC and USDT while complying with US and EU regulations. Potential growth drivers include:

  • Regulatory advantage: USDC's growth is attributed to clearer regulatory frameworks and growing institutional adoption, while USDT faces headwinds in Europe from delistings and a lack of MiCA authorization. USD0's RWA backing and transparency could position it favorably in evolving regulatory environments.

  • Institutional integration: Usual serves as a crucial connector between traditional finance (TradFi) and decentralized finance (DeFi), enabling seamless integration of RWA token liquidity from platforms like Hashnote, Ondo, Backed, M^0, Blackrock, and others.

  • Yield generation: The protocol projects approximately $5 million in monthly revenues, translating to an annual percentage return of more than 50% under current conditions.

TAM (Total Addressable Market) Analysis

The stablecoin market represents a subset of the broader financial infrastructure. The total stablecoin market cap exceeded US$210 billion at end-2024 and transaction volumes hit US$26.1 trillion.

Within this market, USD0 competes for share among:

  • Traditional fiat-backed stablecoins (USDT, USDC)
  • Emerging RWA-backed alternatives
  • Protocol-specific stablecoins

The RWA stablecoin category specifically represents a growing but nascent segment. USD0's positioning as "the world's first RWA stablecoin that aggregates various US Treasury Bill tokens" provides differentiation, but the category's total addressable market remains uncertain.

Realistic Price Ceiling

The maximum realistic price for USD0 is $1.00-$1.01, not higher. This represents the fundamental design of stablecoins. Any analysis suggesting USD0 could trade significantly above $1.00 misunderstands the token's purpose and mechanics.

The meaningful metric for USD0's success is not price appreciation but market cap expansion through increased supply adoption. A USD0 trading at $1.00 with $50 billion market cap represents far greater success than USD0 at $1.01 with $1 billion market cap.

Limiting Factors

  • Stablecoin design: The 1:1 backing and redemption mechanism creates a hard price ceiling
  • Regulatory uncertainty: RWA tokenization remains subject to evolving regulations
  • Incumbent competition: USDT and USDC have established network effects and liquidity
  • Collateral constraints: Supply growth depends on available Treasury Bill liquidity and protocol capacity
  • Recent governance challenges: Usual Protocol faced community backlash after its staked stablecoin USD0++ depegged from $1, indicating execution risks

Conclusion

USD0's price potential is fundamentally constrained by its stablecoin design. The token's value proposition lies in market cap expansion through adoption, not price appreciation. Realistic scenarios project USD0 remaining pegged near $1.00 while potentially growing its market cap from $578 million to $10-50 billion over multiple years, contingent on institutional adoption and regulatory clarity around RWA-backed stablecoins.


Sources:

  1. https://docs.usual.money/usual-products/usd0-stablecoin
  2. https://usual.money/
  3. https://messari.io/project/usual-usd
  4. https://defillama.com/stablecoins
  5. https://crystalintelligence.com/thought-leadership/usdt-maintains-dominance-while-usdc-faces-headwinds/
  6. https://cointelegraph.com/news/usd0-stablecoin-depeg-revenue-switch
  7. https://tech.usual.money/smart-contracts/token-contracts/usd0
  8. https://ezblockchain.net/article/usdc-vs-usdt-choosing-the-best-stablecoin/

How to buy Usual USD (USD0)?

Now I have comprehensive information to create the guide. Let me compile it into a well-structured document.

Comprehensive Guide to Purchasing Usual USD (USD0)

Quick Overview of Purchase Options

Usual USD can be purchased on Coinbase's centralized exchange, and the most popular exchange to buy and trade Usual USD is Uniswap V3 (Ethereum). Buyers have two primary pathways: centralized exchanges (CEX) for fiat-to-crypto purchases, or decentralized exchanges (DEX) for crypto-to-crypto swaps.


Detailed Exchange Comparison

ExchangeTypeTrading PairsFeesAvailabilityNotes
CoinbaseCEXUSD0/USD, USD0/USDTTaker 60 bps, Maker 40 bpsLimited regionsFiat on-ramp available
BinanceCEXUSD0/USDT, USD0/ETHBase 0.10% maker/taker, down to 0.011% maker/0.023% taker with volumeMost regionsLargest liquidity
Gate.ioCEXUSD0/USDT, USD0/ETH0.09% maker/taker, down to 0% maker/0.02% taker with VIPLimited regionsWide altcoin selection
Uniswap V3DEXUSD0/ETH, USD0/USDTVariable (gas fees)GlobalMost active trading pair BUSD0/USD0
CurveDEXUSD0/USDTVariable (gas fees)GlobalStablecoin-focused
FluidDEXUSD0/ETHVariable (gas fees)GlobalEthereum-based

Step-by-Step Purchase Guide: Centralized Exchange Method

For Beginners Using Coinbase

  1. Create and Verify Account

    • Visit Coinbase.com and sign up with email or phone
    • Complete KYC verification, which most regulated exchanges require. The documents needed depend on your country and region. Completing KYC often unlocks higher limits and additional platform features
  2. Add Payment Method

    • Connect a credit/debit card, bank transfer, or other supported option
    • Verify your payment method through the platform's confirmation process
  3. Purchase USD0

    • Search for "USD0" or "Usual USD" in the buy section
    • Either purchase Usual USD directly using USD, EUR, or other fiat currencies if the fiat on-ramp is supported, or first purchase a stablecoin and swap in for USD0 via spot trading
    • Review the transaction details and confirm
  4. Receive Tokens

    • USD0 will appear in your Coinbase wallet automatically
    • You can now transfer to an external wallet or hold on the exchange

For Decentralized Exchange Method (Uniswap V3)

  1. Set Up a Web3 Wallet

    • Select a trusted, reputable wallet that supports Usual USD. Download the wallet app from the App Store, Google Play, or as a browser extension. Avoid third-party downloads to prevent scams
    • MetaMask is the most common choice for Ethereum-based tokens
  2. Secure Your Wallet

    • Create a new wallet or import an existing one. Back up your seed phrase securely, as losing it may mean a permanent loss of funds
  3. Acquire Base Currency

    • Since DEXs only support crypto-to-crypto transactions, to buy USD0 you'll first need to acquire an appropriate base cryptocurrency like ETH or USDT from a trusted CEX such as Phemex
  4. Transfer to Your Wallet

    • Send your purchased base cryptocurrency to your Web3 wallet address. Transfers might take some time depending on network confirmations
  5. Connect to Uniswap V3

    • Visit app.uniswap.org
    • Connect your Web3 wallet, making sure that it's compatible with the network
  6. Execute the Swap

    • Use the DEX interface to exchange your base currency for Usual USD (USD0) tokens
    • Review slippage and gas fees before confirming
    • Approve the transaction in your wallet
  7. Verify Receipt

    • Transactions on DEXs are recorded on the blockchain. Verify the completion of your trade on the blockchain explorer using your wallet address

Wallet Recommendations

Hot Wallets (Online, Convenient)

MetaMask

  • Adding Usual USD (USD0) to MetaMask allows you to view your token holdings, trade on decentralized exchanges, and more. To add them, you'll need to import USD0 as a token. You can copy USD0's contract address (0x73a15fed60bf67631dc6cd7bc5b6e8da8190acf5) and import it manually, or if you've installed MetaMask's chrome extension, add USD0 to MetaMask with one click on CoinGecko
  • Available as browser extension and mobile app
  • Supports Ethereum and multiple EVM-compatible chains

Trust Wallet

  • Mobile-first wallet with built-in DEX support
  • Supports multiple blockchains where USD0 is available
  • User-friendly interface for beginners

Cold Wallets (Offline, Maximum Security)

MetaMask recommends the usage of hardware wallets for long-term crypto-asset storage

Ledger Nano S/X

  • Popular examples include Trezor and Ledger
  • A hardware wallet is one of the safest methods to store your cryptocurrency due to its offline nature. When using a hardware wallet, the access to your coins is encrypted by the device. In addition, most hardware wallets are protected against unauthorized use with an extra PIN. If your hardware wallet gets stolen or lost, no one is able to access your coins without the PIN

Trezor

  • MetaMask supports the most popular hardware wallets, including Ledger, Trezor, and NGRAVE ZERO
  • Can be used in conjunction with MetaMask for enhanced security

Security Best Practices

Protecting Your Seed Phrase

A Secret Recovery Phrase is a standard most crypto wallets use. A Secret Recovery Phrase is a list of words generated randomly when you create your MetaMask wallet, and provides access to all the accounts (addresses) within that wallet

  • Your seed phrase is the master key to your crypto kingdom. Treat it like gold! Never store it digitally – no screenshots, emails, or cloud storage. Write it down on paper or use a metal seed phrase backup, and keep it in a secure, physical location, like a safe or lockbox
  • Anyone who has your SRP or private keys can control your assets, and therefore send tokens out of your accounts. Never share them with anyone, including the MetaMask team or anyone claiming to represent us. We will never ask you to provide your SRP

Account Security

  • Provide the required details to create an account and set a strong password. It's recommended to enable two-factor authentication for enhanced security
  • Use a strong, unique password, enable two-factor authentication, keep your recovery phrase offline and secure, and ensure you download MetaMask from official sources

Smart Contract Interactions

  • Be mindful of the websites you connect to, and only interact with reputable platforms to avoid phishing attempts and malicious contracts
  • Token approvals grant permission for a dapp to access and move a specific type of token and token amount from your wallet. If you are not careful about what token approvals you are approving in your MetaMask wallet, then this could potentially be an attack vector for your wallet to get drained. Always check what a dapp is actually requesting before clicking 'approve'. In MetaMask, you can also adjust the amount that the dapp has access to

Hardware Wallet Integration

To keep MetaMask safe, connect it with a hardware device. MetaMask supports the most popular hardware wallets, including Ledger, Trezor, and NGRAVE ZERO. This offers the best of both worlds: the convenience of a hot wallet while using cold storage security


KYC Requirements Overview

Most regulated exchanges require identity verification (KYC). The documents needed depend on your country and region. Completing KYC often unlocks higher limits and additional platform features

Typical KYC Documents:

  • Government-issued ID (passport, driver's license, national ID)
  • Proof of address (utility bill, bank statement)
  • Selfie or video verification (some platforms)

You cannot withdraw from Gate.io without completing KYC verification. While an unverified account may be allowed to make deposits or trade small amounts, completing KYC is mandatory to unlock full withdrawal privileges and higher limits. Gate.io requires identity verification to comply with AML and CTF regulations, enhance security, and prevent illicit activities like money laundering


Regional Availability Notes

  • Usual USD can be purchased on Coinbase's centralized exchange, though availability varies by region
  • Gate.io is not legal for U.S. residents. Since the exchange doesn't hold proper licenses to operate in the United States, it would be illegal to use
  • Gate services may currently be restricted in certain jurisdictions. From time to time, Gate is seeking to obtain legal permission to operate in more countries
  • Decentralized exchanges like Uniswap are generally accessible globally without geographic restrictions

Trading Pairs Available

USD0 can be traded against multiple base currencies:

  • USD0/USDT - Most common stablecoin pair
  • USD0/ETH - Ethereum pair on DEXs
  • USD0/USD - Direct fiat pair on Coinbase
  • BUSD0/USD0 - The most active trading pair BUSD0/USD0 has a trading volume of $2,198,861.20 in the last 24 hours

Alternative Purchase Methods

Several alternative methods exist to buy Usual USD (USD0), such as: 1. P2P Crypto Marketplaces. Peer-to-peer (P2P) platforms facilitate direct crypto transactions between buyers and sellers while supporting multiple payment options. This method gives you greater flexibility to choose favorable deals and negotiate directly with trading partners. Remember to exercise caution and verify counterparty reputation to avoid bad terms or potential scams

Crypto ATMs. As cryptocurrency enters the mainstream, crypto ATMs are rapidly expanding globally. These machines can be a potentially convenient way to purchase Usual USD (USD0) - simply locate a supported ATM near you to complete your transaction


Official Resources