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What is WOM Protocol?

WOM Protocol is a blockchain-based protocol that enables people to reward each other for word-of-mouth recommendations. It allows brands to create campaigns and reward users for sharing their products or services with their friends. The protocol uses a tokenized system, where users are rewarded with WOM tokens when they share content or refer someone to the brand's product or service. These tokens can then be used to purchase products and services from participating merchants.

The goal of WOM Protocol is to create a more efficient and effective way for brands to reach new customers through word-of-mouth marketing. By incentivizing users to share content, WOM Protocol helps brands build trust and loyalty among their customers, as well as increase engagement with potential customers. Additionally, the platform provides an easy way for brands to track the success of their campaigns by providing detailed analytics on user activity.

WOM Protocol also provides tools that allow brands to customize their campaigns according to their needs. Brands can choose which type of rewards they want to offer (e.g., discounts, free products, etc.), set up referral programs, and track user activity in real time. This makes it easier for them to measure the effectiveness of their campaigns and adjust them accordingly.

Overall, WOM Protocol is a powerful tool that helps brands leverage the power of word-of-mouth marketing in order to reach new audiences and drive engagement with existing ones.