It comes as no surprise that some influencers don’t care to even check what they are promoting, and on top of that, they often don’t even put disclaimers that they’re being paid to promote a project, despite regulatory requirements to do so. This has often led to multiple problems: the NFT scams and ‘sketchy’ projects attract a large number of supporters, drawn-in investors lose money, and their creators ditch the projects, running off with millions of dollars.
The ‘Bored Bunny Project’ is just one of the most recent examples of a slow rug pull that caused the project to fall apart after raising over $20 million. Bored Bunny NFTs became quite popular, and its community rapidly expanded due to influencer and celebrity marketing. The project was hyped and promoted by various famous figures, including DJ Khaled, French Montana, Jake Paul, Floyd Mayweather, and David Dobrik.
Bored Bunny NFTs, which were “ready to take over the metaverse and NFT space,” launched in December 2021, with 4,999 NFTs priced at 0.4 ETH each.
