Strategy Shops Again, Adds $1.25B Worth of Bitcoin

Strategy Inc., an American business intelligence firm and the world’s largest corporate holder of bitcoin (BTC), has again made a notable stride in the crypto market. The firm announced its acquisition of 13,627 BTC for approximately $1.25 billion at an average price of $91,519 per coin. 

Executed through at-the-market sales of common stock from January 5 to January 11, the purchase increased the company’s total holdings to 687,410 Bitcoin, acquired at an overall average cost of $75,353 per coin.

Strategy Buys 13,627 BTC

The latest acquisition represents Strategy’s largest single Bitcoin purchase since July 2025, following the acquisition of 1,286 BTC earlier this month. The company financed the purchase through its ongoing equity program, thus avoiding any additional debt. Since changing its financial method in late 2025, the company has relied on perpetual preferred stock series such as STRK, STRF, and the newer STRC, to fund its purchases. 

These stocks offer investors fixed returns without specific maturity dates or repayment obligations. The strategy allows Strategy to sustain its long-term Bitcoin investments while reducing refinancing risk. The latest purchase is similar to the significant near-billion-dollar acquisitions made in December 2025.

Michael Saylor, the Executive Chairman, has been in charge of the company’s bitcoin investment strategy since August 2020. He believes that buying bitcoin fits the company’s long-term view of it as a valuable asset. Currently, the company owns over 3% of the total bitcoin supply. This shows a significant investment and encourages more institutions to invest in Bitcoin.

Market Reaction

Despite the size of the purchase, Bitcoin’s price moved only modestly, briefly dipping before stabilizing at $90,000. Reactions on social media platform X varied, ranging from enthusiastic support for the ongoing accumulation by institutions to surprise and mild disappointment over the lack of an immediate price surge.

Some users praised the efficiency of the preferred-share funding mechanism. However, others noted that Strategy’s stock consistently traded at a discount to its net asset value amid broader uncertainty in the crypto market. Analysts view the transaction as further validation of corporate adoption of Bitcoin. 

The latest buy indicates that Strategy plans to maintain its aggressive accumulation pace in the coming weeks, potentially paving the way for additional purchases and reinforcing Bitcoin’s evolving role on corporate balance sheets.

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