Bonk acquires Exchange Art, fueling trader optimism for 3x gains

Bonk, the popular dog-themed meme coin, is making a foray into the non-fungible token market with the recent acquisition of Solana-based NFT marketplace Exchange Art.

On March 27, the team behind the Solana-based meme coin confirmed it had acquired Exchange Art in a move that aims to “preserve and elevate the culture around creating, collecting, and appreciating art on chain.”

With this acquisition, BONK plans to integrate its token directly into the Exchange Art platform, giving artists the option to sell their work in BONK alongside USDC.

For creators, this addition hands them more control over how they price their work and shields them a bit from the volatility of SOL, which has traditionally been the go-to token on Solana NFT platforms.

Artists will also be able to gain exposure to the BONK community, a highly active and enthusiastic user base that could lead fresh eyes and new collectors to their work.

While little has been made public regarding the project’s long-term roadmap for the platform or how exactly BONK will function as a payment option, what we do know is that the transition will be led by JT Liss, a digital artist closely affiliated with the BONK team.

A new leadership group is also stepping in to help shape the next chapter of Exchange Art. This team will be “dedicated to the longevity and success of not the just platform but of the creator economy as a whole,” the project wrote on X.

NFT artist Topo Gigio lauded the acquisition on X, stating that it benefits both the community and artists while adding credibility to the meme coin.

“This is good for everyone. Artists have a champion in their corner and BONK continues to solidify its place as Solana’s culture coin.”

Meanwhile, Nom, a core contributor for Bonk, highlighted that combining the existing efforts of Exchange Art with BONK’s Art Masters initiative opens up new possibilities for artists on-chain.

“It’ll continue to expand the reach of artists creating works on the platform, improving the financial incentives for both creators and collectors, and help people make cool shit on-chain,” Nom wrote in a March 27 X post.

BONK price fails to react

While the news was well received by the community, it did little to push the meme coin’s price beyond its monthly high of $0.0000155, a level it had already failed to breach the previous day.

At press time, BONK was hovering around $0.0000139, down 2.8% over the past 24 hours. The token remains roughly 76% below its all-time high of $0.00005825, reached during the peak of the 2024 bull run in November.

However, according to pseudonymous analyst FOUR, BONK could be eyeing a “3- 4x” rally soon. In a recent X post, the analyst flagged that BONK had broken out of a descending triangle and could rally higher once “FOMO” sets in.

Others believe BONK might not be out of the woods just yet. Trader Travis, who shared a daily line chart of BONK, pointed out that while the token has broken its downtrend, it’s currently just “going sideways.” 

According to him, the market could remain flat for a while, and the rally could be delayed until April.

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