How to improve usage of BCH on existing e-commerce sites?

This isn't a very well formed thought, but basically:

I think big merchants face the chicken-egg problem of their customers not having crypto to spend at their shop, which makes them hesitate to accept crypto in the first place.

What if they could offer, on their payment checkout path, some way for their normie customers to get a sizeable crypto reward on top of their purchase?

Not talking the few sats that BTC sites sometimes dispense, but something in the tens of dollars (which might obviously be sold together with the product in the form of some 'buy this and get a BCH top-up' bundle).

The "reward" would have to be enough for the customer to use later on to buy something real in the crypto world.

They would then incentivize the spending of crypto on their site again with discount, in order to stimulate crypto payments which ultimately save the merchant payment processor fees?

Maybe a collection of online businesses would even need to get together initially to make such a crypto rewards scheme work since the reward might be too small for a customer to spend directly at the merchant where he got it, but they might spend a smaller reward amount elsewhere... Anyway, that's probably where the incentives get muddled, and perhaps people use reward tokens already instead of directly handing out BCH (thinking of GoCrypto / GOC).

I still think that e-commerce is a key area where BCH can shine and needs to kickstart some payment cycles that evolve into real p2p electronic cash payments and not so much hassle-filled payment gateway experiences.

Thoughts?