Financial astrology: why some investors trust stars over spreadsheets

Amid the intensity of Wall Street trading, investors are increasingly turning to AI-driven sentiment analysis to shape forecasts. Yet, a section of the market continues to place faith in astrology, betting that planetary alignments can predict bull runs more effectively than traditional quantitative models. Last month, a report by the Financial Times said Elon Musk had suggested timing a potential IPO of SpaceX to coincide with the alignment of Jupiter and Venus. The episode echoed a saying widely attributed to legendary financier JP Morgan: “Millionaires don’t use astrology, billionaires do.” The remark has long circulated in market lore as shorthand for elite investors’ openness to unconventional tools. There is a debate whether Morgan actually said that or not — astrologer…