Zora Solana Launches Attention Markets for Trend Trading

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This article was first published on The Bit Journal. Decentralized SocialFi platform Zora has launched a new attention markets product on Solana, marking a major step in the project’s expansion as Zora Solana becomes a new focal point for on-chain trend speculation.

The Zora Solana launch opens a platform in which traders can bet on what online topics, memes, and cultural stories will go viral. The platform enables its users to buy and sell buzzwords, hashtags, and even moments in the internet before it becomes mainstream attention, and essentially transforms social momentum into a commodity.

Zora Solana Enables Trend-Based Trading

As stated by Zora, users are able to trade what is trending by placing bets on emerging ideas, memes and viral discussions. Jacob Horne, a founder of Zora, remarked on Tuesday that it costs 1 SOL in Zora Solana or approximately $85 at present rates to develop a new “Trend” a mechanism aimed at deterring spam. Trends themselves do not provide rewards to creators, but there are rewards on Pairs created under a Trend.

In a promotional video of the Zora Solana attention markets, the site featured the $redlight and $coldplunge pairs in a larger trend of $longevity. These Pairs enable creators and traders to engage in niche stories that are gaining momentum on the internet.

We've launched our major upgrade of @zora and are introducing the world's attention market.

The core iteration is going from Creators → Trends. We still use our pairing model, but instead of only allowing the creator to pair, we open it up to the entire market.

Trends are… pic.twitter.com/ClaGx7fQjg

— jacob (@js_horne) February 17, 2026

ZORA Token Climbs Amid Market Pullback

The initial user activity indicates the increasing interest regarding the Zora Solana rollout. Some traders have already been testing the app, with attentionmarkets, longevity, cats, dogs, bitcoin, and aigirlfriend becoming some of the most actively traded tickers to date.

Attention markets platform allows users to trade in Trends and Pairs as ordinary tokens, and view profits and losses in real time via an in-built dashboard. This launch seems to have increased the tone of the market regarding the project, as the ZORA token has increased 6.2% to $0.022 in the last 24 hours. This outperformance was in comparison with the wider crypto market which dropped by approximately 1.2 percent over the same period.

BREAKING: Zora launches attention markets on Solana

You can now start markets and take positions on any trending topic, idea, meme, or momentpic.twitter.com/55c8tM5QnB

— Solana (@solana) February 17, 2026

Zora Solana Launch Aligns With Prediction Markets

The Zora Solana launch also coincides with the encryption of prediction-style markets that are still on the rise throughout crypto. These markets are currently routinely surpassing the 10 billion monthly trading volume and are being actively prepared to become a mainstream thing.

Meanwhile, to go in parallel with the launch of the product, Zora has posted an online job ad this week aimed at an Attention Economist, who lives online and is able to recognize cultural changes prior to their widespread acceptance. The position is interested in monitoring the new trends in platforms like TikTok, Instagram Reels, YouTube Shorts, and X, which indicates that Zora Solana is making a second bet on internet-native indicators.

Just tell your mom you're an attention economist now pic.twitter.com/Z0hxsTCwbu

— Solana (@solana) February 16, 2026

Base Community Pushes Back Against Solana Move

Nevertheless, the Solana integration has received some negative reactions within the Base community. Zora shifted a lot of its activity to Base last year and introduced its first token on the network in April. It also assisted the launching of Creator Coins associated with Base profiles in July which enabled Base to soar ahead of Solana in daily token creation action.

Other developers were displeased with the Zora Solana pivot. The developer of Base memecoin Degen, Jacek Trociński, termed the move as quite disappointing, saying that Zora went to networks after the market dynamics altered. Similar concerns were raised by other builders, who complained that the project was merely dumping Base once it had extracted value. Jacek Trociński said:

“After getting support from the entire @base team for the better part of a year, they capitulated the second the trade changed. Low conviction, questionable morals, rinse users and repeat”.

Really disappointing to watch @zora pivot into a Solana attention market. Just chasing the latest meta.

After getting support from the entire @base team for the better part of a year, they capitulated the second the trade changed. Low conviction, questionable morals, rinse users… https://t.co/RFtQbvzHld

— Jacek (@jacek0x) February 17, 2026

Zora Tools Remain Fully Operational on Base

The creator of Base Jesse Pollak provided a more balanced reaction by stating that Zora creation tools are fully functional on Base. He also noted that he was happily impressed by the fact that Zora was still experimenting, and an opportunity of experimenting between chains was seen by them as a way to increase the on-chain ecosystem.

In January, Zora added the ZORA token to Solana and its X profile currently shows it to be located at Solana. The project has not publicly expressed Base in the recent months, although it has not officially expressed an exit. The Zora Solana attention markets introduction is, so far, an indicator of a new era of the platform as it considers how internet attention, in itself, can become a financial primitive.

excited to see @zora continue to experiment to grow the onchain pie

zora creator tools remain fully operational on https://t.co/gDWLD1CctF and in the zora app, all running on @base https://t.co/ZI2P3TB7k7

— jesse.base.eth (@jessepollak) February 17, 2026

Conclusion

The launch of Zora’s attention markets on Solana marks a bold step in trading internet trends as financial assets. While the move has sparked mixed reactions from the Base community, it underscores Zora’s ongoing experimentation and ambition to merge social culture with on-chain financial innovation.

Summary

Zora launched attention markets on Solana for trading viral trends and memes.
ZORA token gained 6.2%, outperforming the broader crypto market decline.
Base community criticized the Solana pivot, though tools remain active on Base.

Glossary Of Key Terms

Zora Solana: Zora’s SocialFi platform on Solana for trading trending topics and memes.
Attention Markets: Market to bet on viral ideas, memes, and online trends.
Trend: A topic or meme users can create and trade; costs 1 SOL.
Pair: Token under a Trend offering creator rewards.
ZORA Token: Native Zora token, used for trading; rose 6.2% after launch.
Prediction Markets: Platforms to speculate on future events, with large monthly volumes.
Attention Economist: Role tracking emerging cultural trends online.
Base: Blockchain network where Zora previously launched tokens and Creator Coins.

Frequently Asked Questions about Zora Solana

1: What is Zora Solana’s attention markets?

A platform on Solana to trade trending topics, memes, and viral ideas.

2: How do Trends and Pairs work?

Trends cost 1 SOL to create; Pairs provide creator rewards and can be traded.

3: How did the market react?

ZORA token rose 6.2%, outperforming the broader crypto market, with active trading on popular tickers.

4: Why did Base community react negatively?

Some developers felt Zora abandoned Base, though tools remain functional and cross-chain experiments continue.

Reference

Disclaimer

This article is for informational purposes only and does not constitute financial, investment, or trading advice. Cryptocurrencies are highly volatile and risky. Readers should do their own research and consult a qualified financial professional before investing.

2日前•

The Bit Journal

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