Ultra: Gus van Rijckevorsel’s Strategy for Gaming Domination in 2025
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Ultra has positioned itself as a bold challenger in the gaming and Web3 industry, determined to disrupt the established order dominated by platforms like Steam. Since Gus van Rijckevorsel took the reins as CEO in December 2024, Ultra has shifted from seven years of R&D to an aggressive commercial expansion strategy, positioning itself as a gaming distribution platform equipped with the most advanced technology available. This article explores the key milestones of this transformation and highlights the ambitious vision that will guide Ultra in its quest to become the "Netflix of gaming."
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