Japanese Brand Leverages Data for Soy Sauce Innovation in the Indian Market
In a bid to strengthen its presence in the Indian market, the renowned Japanese brand Kikkoman has harnessed the power of research and data analytics. The company has introduced a pioneering system known as KIP (Kikkoman Ingredients x Seasoning Pairing), designed to scientifically evaluate the compatibility of its signature soy sauce with various Indian ingredients […]
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