CoinFlip launches payroll-based crypto investing benefit for US employees

CoinFlip unveiled a payroll-based crypto investing option as employers and policymakers explore broader access to digital assets and retirement-linked investing.

Digital asset company CoinFlip has launched a new workplace benefit that allows employees to invest in cryptocurrencies directly through payroll deductions, offering a payroll-based investing mechanism to digital asset investing as interest in portfolio diversification continues to grow.

The program enables employees to automatically purchase cryptocurrencies such as Bitcoin (BTC), Ether (ETH), Solana (SOL) and select stablecoins, with minimum allocations starting at $25 per pay period.

According to CoinFlip, the product is designed to appeal to workers who prefer a gradual, cost-averaging approach to crypto investing. The company cited research estimating that tens of millions of US adults already own digital assets, suggesting a growing appetite for regulated and accessible investment options tied to existing financial habits.

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