Gotham Chess, a very popular chess streamer, partners with Crypto.com

Today it was announced that Gotham Chess, a huge chess YouTube and Twitch streamer, has partnered with Crypto.com.

This was announced in a Gotham Chess tweet:

Super excited to announce a long-term partnership with @cryptocom! They work with some of the biggest names in sports, and I am the FIRST non-crypto creator they have signed in this capacity. To the moon!

The announcement picture

I find this interesting for two main reasons:

A) CDC is now targeting specific sub-sectors of creators. Rather than going for famous generalist people, they are going for well-respected people in different fields

B) Gotham Chess is huge in chess, with over 1.4m subscribers