Coinbase bets on Backstreet Boys nostalgia in return to Super Bowl

Coinbase’s TV spot at the Super Bowl divided opinion online, but the crypto exchange says conversations about it were the point.

Four years after its viral QR code advertisement, crypto exchange Coinbase has returned to the Super Bowl, this time betting on a Backstreet Boys karaoke-inspired ad. 

Coinbase’s one-minute TV spot during the most-watched sporting event in the US was mostly text animation that flashed the lyrics to the Backstreet Boys' 1997 hit “Everybody (Backstreet’s Back).”

Coinbase marketing chief Catherine Ferdon said in a statement that the ad aimed to “bring people together for a shared experience that highlights how the crypto community has grown.”

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