Why FIFA is building its own blockchain, and what it means for 5 billion fans

FIFA is launching its own layer-1 blockchain to take control of digital assets, ticketing and fan experiences, potentially transforming football for billions of global supporters.

In May 2025, FIFA announced the launch of a dedicated layer-1 blockchain utilizing Avalanche’s Subnet technology. 

This transition marks a departure from its previous use of the Algorand blockchain, which had powered FIFA’s initial ventures into Web3, including the FIFA Collect NFT marketplace launched ahead of the 2023 Club World Cup in Saudi Arabia. 

Read more