South Koreans Liquidate Savings and Insurance to Chase SK Hynix and Samsung Rally

South Korean retail investors are pulling savings, fixed deposits, and life insurance funds to buy SK Hynix and Samsung Electronics. Both stocks trade near record highs on AI chip demand.

Savings bank deposits fell below ₩100 trillion ($66.24 billion) for the first time in four years. Commercial bank time deposits dropped by roughly ₩12 trillion ($7.94 billion) since February as cash rotated into equities.

Older Investors Drive a Leveraged Bet on Two Stocks

Investors over 50 now hold about 62% of all margin loans at South Korea’s top brokerages. Margin debt among those in their 60s doubled from ₩3.9 trillion ($2.58 billion) to ₩8 trillion ($5.29 billion) in a year. Domestic securities firms disclosed the surge.

Insurance policy surrenders at the top three life insurers jumped 16% in Q1 2026. Savings-type policies surged 23% as households cashed out for equities.

“The marginal buyer is now liquidating insurance policies, withdrawing savings, borrowing on margin, and leveraging existing assets just to stay in the rally,” analayst and YouTuber Crypto Rover highlighted.

AI Chip Demand Fuels Concentration Risk

SK Hynix and Samsung Electronics together account for roughly 42% of the KOSPI after AI-fueled rallies. SK Hynix has gained 265% since November while Samsung climbed 162%, according to weekly TradingView data.

SK Hynix and Samsung Stock Performances. Source: TradingView

Korea’s government added a ₩33 trillion ($21.86 billion) support package for the chip sector, layering policy fuel onto record retail flows.

The KOSPI dropped 19% in March before recovering, with leveraged older investors averaging roughly 20% losses during the slide.

KOSPI Composite Index. Source: TradingView

The same risk appetite has spilled into crypto. Korean Won handles about 30% of global spot volume on Upbit and Bithumb.

Weekly RSI readings above 80 on both stocks signal overbought conditions. The next Samsung and SK Hynix earnings cycle will test the leverage holding this rally together.