Crypto Cards Are Driving Blockchain Adoption as WhiteBIT Nova Hits Over 1 Million Transactions

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Almost one in five cryptocurrency owners are expected to be using their assets for payments by 2026, up from only 14.2% in 2024, showing a change towards actual crypto acceptance. By 2025, more than 560 million people worldwide own cryptocurrencies, therefore presenting a significant consumer base for crypto payment systems.

The recently introduced Visaenabled card for crypto transactions, WhiteBIT Nova, has already processed more than 1 million transactions at WhiteBIT, Europe’s largest cryptocurrency exchange in terms of traffic, hence validating the increasing importance of digital assets in daily spending.

Crypto Cards vs. Traditional Payment Methods

While global debit and credit card transactions continue to dominate financial markets, crypto cards are emerging as strong competitors. They offer unique benefits such as enhanced privacy, borderless transactions, and cryptocurrency-based rewards. The global crypto credit card market, valued at USD 1.3 billion in 2024, is projected to skyrocket to USD 220.46 billion by 2033, growing at a CAGR of 8.6% during the forecast period.

The convenience of crypto cards lies in the ability to instantly convert crypto to fiat at the point of sale, making digital assets more practical for everyday purchases.

How Consumers Are Using Their WhiteBIT Nova Crypto Card

WhiteBIT’s latest data shows that its crypto card users are engaging in spending patterns similar to conventional cardholders, with purchases spanning everyday essentials, entertainment, and luxury goods.

Most popular cryptocurrencies for spending: USDC, Bitcoin (BTC), Ethereum (ETH), and WhiteBIT Coin (WBT) lead transactions.
Top brands for crypto payments: WhiteBIT Nova owners are using their crypto to shop at brands such as Spotify, YouTube, Booking, KFC, Ryanair, Farfetch, and PlayStation. With Cartier, Balenciaga, Gucci, Dior, and Louis Vuitton handling more than 5,000 transactions, luxury merchants are also experiencing high levels of engagement.
Top spending categories: Subscriptions, groceries, meals and coffee, and everyday expenditures account for the majority of cryptocurrency payments.

Cashback Incentives: A Major Factor in the Adoption of Crypto Cards

Customers regularly choose cash back as their favorite credit card benefit.

Crypto cashback is becoming a key incentive for WhiteBIT Nova card users as well. The top categories for cashback benefits include:

Food & Cafés (20.4%), groceries (22.8%), and subscriptions (14.1%) are necessities.

Recreation & Entertainment: Gaming (7.3%), entertainment (8.2%), and taxi services (10.7%).

Travel & Lifestyle: Airlines (4.2%), Auto expenditures (4.9%)

Purchases pertaining to pets (3.9%) and medications (3.5%) are examples of wellness and daily necessities.

The most common options for cashback rewards are still Bitcoin and WBT, while customers are increasingly choosing WBT.

Digital-First: The Rise of Virtual Crypto Cards

WhiteBIT Nova card users who choose the virtual card account for 88.52 percent, which reflects worldwide patterns in digital payments; only 11.48 percent choose the physical card. This is part of a more general trend where by 2026 the number of individuals using digital wallets worldwide is projected to climb by 53% to 5.2 billion, which is more than 60% of global population.

The Distinction Between Crypto and Traditional Finance is Closing.

The popularity of crypto cards such WhiteBIT Nova reflects the way blockchain technology is seeping into the traditional financial sector.The WhiteBIT Nova card is showing with over a million transactions handled that digital assets can be smoothly incorporated into daily consumer spending rather than only for trading.

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