Theta Edgecloud and Olympique De Marseille FC Officially Partner to Launch AI and Enterprise…

Theta Edgecloud and Olympique De Marseille FC Officially Partner to Launch AI and Enterprise Validator Initiatives

Theta EdgeCloud is now an Official Partner of Olympique de Marseille football club, and in turn the club has joined Theta’s enterprise validator program. This strategic partnership is part of the club’s ambition to accelerate its digital, AI & blockchain transformation and explore new technological innovations to enhance performance, fan engagement, and data security.

As part of this initiative, Olympique de Marseille has launched an AI-powered smart mascot, powered by Theta EdgeCloud’s decentralized GPU infrastructure, that will serve as an intelligent fan assistant, answering supporter questions about match lineups, ticket information, team statistics, venue directions, and club news through natural language conversations. The system will be integrated into the club’s official website and mobile app and represents the first AI-driven fan interaction platform in Ligue 1 McDonald’s.

The AI-powered smart mascot has been specifically trained on Olympique de Marseille and Ligue 1 McDonald’s data to handle fan inquiries across multiple categories. Supporters can ask questions such as “What’s the starting lineup for tonight’s match?” or “How do I get to Orange Vélodrome?” and receive instant, current, and accurate responses.

The system draws from comprehensive databases including Ligue 1 McDonald’s statistics, club-specific information, and real-time match data using Retrieval Augmented Generation (RAG) technology. This approach ensures responses are both relevant and up-to-date.

Alessandro Antonello, Olympique de Marseille General Manager : “This partnership with Theta Edgecloud marks a new milestone in our ambition to make OM a more modern, connected, and future-facing club. Together, we will work to strengthen our technological infrastructure in AI and blockchain to benefit our supporters and the performance of our teams.”

The team will also join Google, Samsung, Sony and other world-leading businesses as a Theta Enterprise Validator: strategic institutional nodes responsible for validating transactions, securing the network, and participating in governance decisions. These validators stake THETA to ensure transactions are valid and maintain the integrity of the protocol, below is Olympique de Marseille’s validator address.

https://explorer.thetatoken.org/account/0x1A0ade080Cc4981947baC5Ee534C98B14E340144

Mitch Liu, Theta Labs Co-founder and CEO : “We’re thrilled to welcome Olympique de Marseille as our first European football partner and launch Ligue 1’McDonald’s first AI fan assistant, setting the standard for all other clubs. Theta’s infrastructure of over 30,000 decentralized GPU nodes run by our community is transforming the way fans around the world connect with their favorite teams making these experiences more interactive, accessible, and personalized than ever before. Also, Olympique de Marseille joins our strategic Enterprise validator program for Theta’s native blockchain alongside institutional partners including Google, Samsung and Sony. Together, we are proud to bring the next generation of digital innovation to one of Europe’s most storied clubs, and help shape the future of AI, blockchain and sports entertainment.”

Bringing Football into the Future

The smart mascot will offer several integrated services:

Matchday Information — Live lineups, match statistics, parking details, and venue guidance for Orange Vélodrome

Team Intelligence — Player statistics, injury reports, historical performance data, and squad insights

Interactive Engagement — Trivia questions, fan polls, and fantasy football information

Club Services — Merchandise browsing, promotional offers, and exclusive behind-the-scenes content

The platform operates on Theta EdgeCloud’s decentralized network of over 30,000 community-run GPU nodes and cloud-based service providers, providing more than 80 PetaFLOPs of computational capacity. This distributed architecture enables the system to scale efficiently while maintaining responsive performance for fan interactions during peak times.

Future development plans include expanding the AI capabilities to support ticketing assistance, customer service integration, location-based services within the stadium, fantasy league tools, and predictive match analytics.

As part of the broader partnership, Olympique de Marseille will join Theta’s Enterprise Validator Program, contributing to the security and governance of the Theta Layer 1 blockchain network alongside other global brands, including Google, Samsung, Sony and Creative Artists Agency (CAA).

The smart mascot launch is scheduled to coincide with the start of the 2025/2026 Ligue 1 season, with additional features and capabilities planned for subsequent releases.

About Olympique de Marseille

Founded in 1899, Olympique de Marseille is the first French club to have won the Champions League and has one of the most successful records in French football, with 11 French league titles, 10 French Cups and 3 League Cups. Olympique de Marseille also has one of the largest fan bases in France (more than 25 million fans on its digital platforms) and plays at the Orange Vélodrome stadium, which has a capacity of 67,000 spectators.

Theta Edgecloud and Olympique De Marseille FC Officially Partner to Launch AI and Enterprise… was originally published in Theta Network on Medium, where people are continuing the conversation by highlighting and responding to this story.