IONOS’ InternetX to Tokenize 22M Domains via D3’s Doma Protocol

InternetX Brings 22M Domains Onchain with D3’s Doma Protocol

InternetX, a major domain registrar under IONOS, has announced plans to tokenize its full portfolio of 22 million domains through a partnership with D3’s Doma Protocol. The move positions InternetX at the forefront of bridging traditional internet infrastructure with the rapidly evolving Web3 ecosystem.

Unlocking Web3 Utility Through Tokenized Domains

The Doma Protocol is a blockchain-based, DNS-compliant infrastructure designed for domain finance. Through this collaboration, InternetX will enable its clients and partners to tokenize domains, opening new use cases such as fractional ownership, crypto trading, and smart contract-based applications.

The protocol also introduces cross-chain capabilities, connecting tokenized domains with major blockchain networks including Solana, Base (Coinbase), and Avalanche.

Expansion into Web3 Distribution Channels

With this integration, InternetX clients will access Web3-native domain services and distribution channels via Doma. This opens a new frontier in domain functionality, with domains acting as transferable, tradable, and programmable assets.

Founded in Germany in the 1990s, InternetX has traditionally served ISPs, telecom firms, and digital agencies with web hosting, DNS, and security services. The tokenization initiative marks a strategic expansion into blockchain-native domain services.

Blockchain and Domains: A Growing Intersection

Tokenized domains are part of a wider industry trend to modernize the Domain Name System (DNS) through blockchain. Decentralized domain providers like Unstoppable Domains and the Ethereum Name Service (ENS) have already gained traction, offering human-readable domain names tied to crypto wallets, enhancing privacy, security, and usability.

ENS, for example, surpassed 2 million registrations in 2022 and has since been integrated with payment platforms like PayPal and Venmo, improving accessibility for crypto transactions.

Domain Tokenization in the RWA Boom

The tokenization of traditional web domains fits into the broader surge in real-world asset (RWA) tokenization, a segment now valued at over $25 billion, excluding stablecoins. Blockchain networks like Avalanche one of Doma’s key integrations recently received a $250 million boost toward tokenizing financial instruments like US Treasurys and CLOs.

According to Binance Research, the RWA sector grew by 260% in H1 2025 amid increasing institutional interest and evolving regulatory frameworks, such as the CLARITY and GENIUS Acts in the U.S.

Looking Ahead

Industry experts predict decentralized naming services could onboard the next billion users into crypto. With InternetX’s massive portfolio and Doma’s blockchain backbone, this partnership could significantly accelerate the transition of domain ownership and functionality into the Web3 age.