Binance Launchpad delays MOVE airdrop due to uncertainty around the Movement project

Binance will delay its second Launchpad airdrop for MOVE tokens until the Movement project has more clarity on its future. The tokens for the airdrop were sent to Binance’s wallets recently, setting expectations for the event. 

Binance has announced a delay in the second phase of the MOVE token airdrop. The delay was announced just hours after the Movement Foundation deposited the tokens for the Launchpad airdrop. 

Binance Launchpad has been in a long-running partnership with Movement, announcing the airdrop at the end of 2024. The initial agreement was to airdrop 5% of the MOVE token supply approximately six months after the asset was listed on the spot market. 

“Due to ongoing developments related to the Movement project, we have decided to postpone the MOVE HODLer Airdrops until further clarity is provided by the project regarding the situation,” announced Binance Launchpad in a statement.

In the months following the listing, MOVE went through trading turbulence, at one point erasing $38M in value due to the actions of a rogue market maker. In April 2025, MOVE crashed by 20% after being delisted by Coinbase. 

Following the recent announcement, MOVE sank further down to $0.15, as the project tried to promise it still intended to deliver. The delay of the Binance Launchpad event once again disappointed the project’s community, which considered the airdrop a bullish factor for recovery.

Movedrop was supposed to happen before Launchpad Season 2, but also faced delays in the past week.

The project faced uncertainty, as the Movement Foundation aimed to repair the reputation damage. The chief problem for MOVE was the team’s agreement with consultants and market makers who controlled a big part of the token supply. This led to price instability, which undermined the platform’s otherwise sound technological plans. 

Movement is currently in the early stages of building a DeFi sector, locking in around $106M in several DEXs and lending apps. 

Movement Foundation introduces new leadership

The Movement Foundation announced a change in leadership, after suspending co-founder Rushi Manche. 

The new leadership will be known as Move Industries and will take over from May 7. 

The new leadership announced Movedrop will be one of its priorities, followed by community engagement and tech upgrades. The Movedrop event is still often mentioned by the new leadership, in hopes of reviving the native token and the project. 

Move Industries has selected early employees from Movement Labs to head the project. The new CEO and ecosystem architect will be @torabyou, and @livingwithwill is filling the role of President and CMO.  

Move Industries will also be an entirely new company, including a total overhaul of governance. The community will be engaged in transparent town hall events, and the new team will have more rigorous vetting and verifying of partners. 

The Movement project is also facing the anger of its community, which may not be willing to engage as closely following the crash of the MOVE token and the failed airdrops. 

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