Rumble Adds 188 BTC to Treasury in $17M Strategic Move

Video-sharing platform Rumble has reinforced its treasury diversification strategy by making a deeper move into digital assets with a $17.1 million investment in Bitcoin. 

Rumble Strengthens Treasury  

Nasdaq-listed video-sharing and cloud infrastructure company Rumble has announced the acquisition of 188 Bitcoin (BTC) for approximately $17.1 million. The investment marks a significant milestone in the company’s broader Bitcoin treasury strategy, with the purchase made at an average price of $91,000 per BTC.

The move aligns with Rumble’s earlier commitment to allocate up to $20 million of its corporate reserves to Bitcoin. The company stated that the asset would serve as a hedge against inflation and macroeconomic uncertainty.

CEO Chris Pavlovski addressed the investment in a press statement, 

“These holdings have the potential to serve as a valuable hedge against inflation and will not be subject to dilution like so many overprinted government-issued currencies.”

Crypto Integration Gains Momentum

The Bitcoin purchase follows a $775 million investment from Tether in Rumble, signaling a growing synergy between the platform’s creator-first technology and the digital asset economy. The integration positions Rumble among an increasing cohort of tech firms embracing decentralized assets as part of their financial infrastructure.

While no immediate plans for additional Bitcoin acquisitions were disclosed, the company confirmed that future purchases would depend on market conditions, internal cash flow dynamics, and Bitcoin price trends. Management retains the flexibility to scale or pause the strategy based on evolving circumstances.

User Support and Industry Attention

Rumble’s decision to incorporate Bitcoin into its balance sheet was foreshadowed in November 2024 when Pavlovski conducted a user poll on X (formerly Twitter), asking if the company should adopt Bitcoin. Over 93% of respondents voted in favor of the move.

The poll also drew attention from MicroStrategy Chairman Michael Saylor, who is known for spearheading corporate Bitcoin adoption. Following the survey, Saylor offered to guide Pavlovski on implementing a Bitcoin strategy, indicating broader industry endorsement of Rumble’s direction.

Strategic and Political Undercurrents

The timing of Rumble’s investment also reflects broader market and political dynamics. The move aligns with pro-business, deregulation-leaning policy frameworks expected under a potential Trump presidency. Rumble also operates as the cloud infrastructure provider for Truth Social, Donald Trump’s social media platform, further anchoring the company within a digital ecosystem increasingly aligned with crypto-friendly sentiment.

Shares of Rumble (RUM) closed down 2.38% in the previous trading session but climbed nearly 4% in pre-market activity, trading at $8.10, reflecting market interest in the company’s evolving digital asset strategy.

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.