Coinbase Purchases $25M ‘UpOnly’ NFT from Cobie to Start New Season

Coinbase, a well-known crypto exchange, has spent a staggering $25M to make a groundbreaking non-fungible toke (NFT) purchase this week. In this respect, Coinbase has officially bought UpOnly NFT from a renowned cryptocurrency trader, Jordan Fish (Cobie), for a 25M $USDC. As per Ethan, the official member of the Bored Ape Yacht Club council, the Coinbase’s new NFT buyout is a key move for the UpOnly TV podcast’s return for another season. Keeping this in view, the respective development has raised enthusiasm among the community members.

Coinbase just bought this NFT for $25,000,000

This means that @cobie must bring back UpOnly for another season

NFTs are so back pic.twitter.com/jj9wPZjSpS

— Ethan (@0xEthanDG) October 20, 2025

Coinbase’s Buyout of UpOnly NFT from Cobie for $25M Highlights Revival of UpOnly TV Podcast

By buying the “UpOnly” NFT from the renowned crypto traderCobie for 25M $USDC, Coinbase is paving the way for an exclusive season of the podcast. Particularly, this move is compelling Ledger (Brian Krogsgard) and Cobie, the hosts of the UpOnly TV podcast, to produce the show’s unique episodes. Additionally, the NFT serves as a tongue-in-cheek masterpiece.

Back in May, Cobie (Jordan Fish) had expressed commitment to retart the UpOnly podcast after the buyout of the NFT. Keeping this in view, the purchase by Coinbase has triggered the discussions around the revival. This would roughly account for a 3-year gap between the previous and the potentially upcoming podcast sessions.

Brian Armstrong Confirms Deal as Ledger and Cobie Set to Resume 8 Episodes

Brian Armstrong, the CEO of Coinbase, officially confirmed the NFT purchase, authenticating the buyout rumors. On his official X account, he also asserted that the UpOnly TV podcast is returning to life. Thus, whether Cobie likes it or not, he will have to again slide back into his podcaster’s chair.

Apart from that, the fine print of the UpOnly NFT reveals that, Cobie as well as Brian Krogsgard (a.k.a Ledger) will jointly product nearly 8 episodes of the UpOnly TV podcast. While reacting to this purchase, Cobie expressed surprise and joked about resuming the crypto podcast. Therefore, it is now clear that the show is now again back on the air.