Snoop Dogg’s NFT Collection Generates $12M in 30 Minutes on Telegram

The non-fungible tokens (NFTs) market appears to be making a major comeback, as investor interest heightens. This increase follows the successful launch of Snoop Dogg’s NFT collection on Telegram.

According to an X post by Telegram’s CEO, Pavel Durov, the American rapper’s collection of nearly 1 million tokens was sold out within 30 minutes. 

🎤 @SnoopDogg’s digital collectibles drop on Telegram sold out in just 30 minutes today, generating $12M in sales. Nearly 1M unique NFTs inspired by Snoop’s iconic style. Blockchain minting and the secondary market go live in 21 days. It’s going to be wild. pic.twitter.com/DeinT5C2f4

— Pavel Durov (@durov) July 9, 2025

Snoop Dogg Sells Out Nearly 1M NFTs in 30 Minutes 

Yesterday, Snoop Dogg launched a collection of NFT Telegram Gifts, which are animated images that users can add to their Telegram profiles or convert into the platform’s native currency, Stars. The collection consists of a total of 996,000 NFTs powered by the TON blockchain.

The NTFs were inspired by the rapper’s “iconic style,” and featured several concepts, including vintage cars, swag bags, a digital dog, and much more. The collection featured five different categories with varying degrees of rarity. 

The most expensive category in the collection, the Westside Sign, consists of 12,000 tokens priced at 10,000 Telegram Stars each. Meanwhile, the most affordable category consists of 600,000 NFTs priced at 200 Stars each.

Remarkably, the entire collection was sold out in 30 minutes, generating $12 million in sales. According to Durov, blockchain minting and the secondary market will go live in 21 days.

In addition to the NFT launch, Snoop Dogg released a new track dubbed “Gifts” and a music video that displays all the NFTs in the collection and available collateral. This release boosted the hype surrounding the tokens, further driving investor interest. 

Notably, this is not Snoop Dogg’s first foray into the world of NFTs. In 2022, the rapper partnered with The Sandbox metaverse to launch the Doggies collection. Additionally, in 2023, he released his Passport Series, an NFT collection that offers holders access to exclusive behind-the-scenes content.

Are NFTs Making a Comeback?

Over the past three years, interest in the NFT market has significantly declined, with several analysts calling the sector “dead.” However, while the future of NFTs remains hotly contested, the market has seen some positive traction over the past 24 hours.

The global NFT market is up by over 3% in the past day. Notably, bullish momentum within the broader cryptocurrency market may have contributed to the surge. Yesterday, the apex coin, bitcoin, set a new all-time high (ATH) above $112k. 

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