NEXST Announces Launch of Web3 VR Entertainment Platform, Partners with K-Pop Group UNIS

NEXST, a UAE-based entertainment platform developer, has announced today the launch of its groundbreaking VR division, aimed at revolutionizing the digital entertainment landscape.

The new development, powered by cutting-edge AI, VR, Web3, and Real-World Assets (RWA) marks NEXST’s first major collaboration features rising global K-Pop sensation UNIS, making their virtual debut in a revolutionary new format.

Following its mission to reshape how fans connect with artists, NEXST features as a next-generation AI-driven entertainment platform. With its immersive VR content, real-time interactivity, and digital ownership through Web3, NEXST offers fans an entirely new way to experience music and storytelling.

According to the announcement, the platform has also unveiled NEXST VR LIVE, a dedicated division focused on creating immersive XR experiences using Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR). 

Notably, the NEXST VR LIVE seeks to bridge globally famous artists, beloved IPs, and interactive VR environments, seamlessly integrated with Web3 technology. It will provide users with virtual concerts and performances featuring world-class artists, interactive fan experiences powered by AI, and a smooth transition from Web2 to Web3 for mainstream fans.

NEXST Unveils First Global Partnership With UNIS

Following this major development, NEXST has partnered with K-pop group UNIS, marking its first global partner. The partnership will see UNIS, the powerhouse K-Pop girl group formed through SBS’s hit survival show UNIVERSAL TICKET, kickstarting the launch.

Axel Gutman, the Co-Founder of NEXST commented on the platform launch, saying,

“We believe the future of entertainment is immersive, decentralized, and artist-centric…Welcoming UNIS to the NEXST VR LIVE platform is just the beginning. We’re excited to announce more collaborations with global artists and top K-Pop stars in the coming months.”

Notably, NEXST seeks to tap into a vibrant, global fanbase by partnering with UNIS, helping transition millions of Web2 music fans into the Web3 world.

Nonetheless, the core part of the NEXST’s entertainment platform is the $NXT token. It backs the platform with real-world and digital utilities that enhance fan engagement, access, and ownership.

With its eyes on expanding its global presence, NEXST has disclosed its unrelenting mission to deepen collaborations with a diverse array of global artists and IPs, consistently delivering next-generation entertainment experiences that foster deeper connections between fans and artists.