Prediction Platforms Face Post World Cup Slowdown

The World Cup final delivered its verdict on the field. On prediction markets, it marked the end of a speculative frenzy worth several billion dollars. After Spain's victory over Argentina (1-0), the combined open interest of Kalshi and Polymarket fell by nearly 20% from its peak of about 2 billion dollars reached in early July. This sharp decline reveals the dependence of prediction platforms on major media events and reignites the debate about their ability to maintain user engagement outside global events.

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