PRCL Token Jumps Over 38% as Parcl Upgrades Deal Flow Product

The price of Parcl’s native token, PRCL, has increased by over 38% following the launch of its revamped real estate platform. The new product, called Parcl Deal Flow, was designed to align more closely with how real estate professionals evaluate and manage deals.

🚨 Product Update – Parcl just got a full rebuild.

Introducing Parcl Deal Flow: a faster, simpler, smarter way to invest in real estate markets.

Here’s what’s new and why we changed everything 🧵 pic.twitter.com/b9GMCKS8Bs

— Parcl (@Parcl) July 2, 2025

PRCL rose to $0.085 in the past 24 hours, reflecting a 38.4% increase. Weekly and monthly gains now stand at 40% and nearly 30%, respectively.

Trading Volume Surges After Product Launch

Trading activity around the token has spiked sharply. Daily volume rose 352% in the past 24 hours, reaching over $26 million.

Gate remains the leading exchange for PRCL, recording more than $8 million in volume through the PRCL/USDT pair. Other active venues include OKX and Coinbase.

Parcl’s recent upgrade appears to have contributed to the surge in interest. The decentralized exchange said it rebuilt its core product from scratch after users complained the platform felt more like crypto speculation than real estate investing.

Real Estate Language Replaces Trading Terms

The updated platform replaces technical jargon with more familiar, real estate-specific terms. For instance, users now see “deals” instead of “trades,” and “closing costs” in place of “fees.”

The language shift extends to wallet management and market tracking as well. Wallets are now described as “equity accounts,” while daily price feeds are labeled “appraisals” to reflect how real estate values fluctuate over time.

Beyond the terminology, Parcl Deal Flow allows users to invest in over 25 city-based real estate indexes. With a minimum of $100, users can open positions and exit at any time.

The platform keeps closing costs under 1% and eliminates the need for agents, paperwork, or property maintenance. It’s designed for those who want exposure to real estate without owning physical assets.

New Tools Aim to Mirror Real-World Investing

Several new features were added to support real estate-style analysis. These include Market Discovery, which highlights trending city indexes, and a Deal Analysis Tool for comparing virtual deals with real-world property scenarios.

To support decision-making, users now have access to equity accounts that display capital, current holdings, and gains or losses. Daily Appraisals, powered by Parcl Labs, offer real-time index pricing based on verified housing data.

Parcl clarified that existing users can continue using the older version of the platform if they prefer. Wallets and active positions remain unchanged by the upgrade.

The upgraded experience supports speculation on housing market trends using decentralized infrastructure. Rather than trading individual properties, users buy or sell exposure to city-wide price indexes.

These indexes track the median cost per square foot or meter in cities like New York, San Francisco, and London. The platform functions like a decentralized exchange, enabling users to take long or short positions.

Strategic Positioning and Market Outlook

The rebrand reflects a strategic shift in how crypto-based real estate products are presented. By using traditional property terms, Parcl aims to bridge blockchain finance with conventional real estate investing.

With PRCL showing strong market momentum, the upgrade could help reinforce platform engagement. The success of Deal Flow may depend on whether its new features resonate with real estate-minded users in a volatile crypto market.

The post PRCL Token Jumps Over 38% as Parcl Upgrades Deal Flow Product appeared first on Cointab.