Strategy and MARA Step Up Institutional Buy With $73.5M Bitcoin Purchase

American-based firms Strategy and MARA Holdings have displayed unshaking confidence towards bitcoin (BTC), at a time when many have left the market due to high volatility. According to recent information, these institutional investors have entered the market with a combined $73.5 million investment to kickstart Q4 2025 BTC shopping.

According to data from BitcoinTreasuries, both companies rank first and second in the world’s list of corporate bitcoin investors and have held these positions for an extended period. Following their latest shopping, they’ve cemented their stand, extending their edges over other companies trailing on the list.

First BTC Shopping in a While

Notably, MARA Holdings is a BTC miner that adopted the leading crypto fully as a treasury asset in 2024. Since then, it has not sold any of its mined BTC; it continues to reserve it and occasionally purchases additional BTC from the open market. For the past few months, the company has massively boosted its stockpile, mining over 4,500 BTC in H1 2025.

For MARA’s latest BTC addition, on-chain analyst Lookonchain revealed that the miner spent $46.31 million to purchase 400 BTC at an average price of approximately $115,775 per bitcoin. This purchase brings MARA’s total BTC holdings to 53,250 BTC, valued at $6.12 billion. Meanwhile, since MARA does not always buy its bitcoin, it would not be easy to calculate its all-time average purchase price.

220 BTC Purchase to Start Q4 

Strategy’s co-founder and chairman, Michael Saylor, revealed that the firm purchased 220 BTC during the just-concluded business week. Notably, this marks the firm’s first Q4 bitcoin buy as it did not announce any additions to its reserve last week. The company has adopted a pattern of taking a week’s pause from BTC shopping at the start of any new quarter.

Strategy has acquired 220 BTC for ~$27.2 million at ~$123,561 per bitcoin and has achieved BTC Yield of 25.9% YTD 2025. As of 10/12/2025, we hodl 640,250 $BTC acquired for ~$47.38 billion at ~$74,000 per bitcoin. $MSTR $STRC $STRK $STRF $STRD https://t.co/v3IsCOaoeQ

— Michael Saylor (@saylor) October 13, 2025

For its latest shopping, Strategy spent $27.2 million, acquiring the apex coin at an average price of $123,561 per bitcoin. Evidently, the firm finished its shopping before the big crypto market crash on Friday that dragged BTC near the $100,000 mark.

After the purchase, Strategy now holds 640,250 BTC and has spent $47.38 billion over five years to attain this feat. Over time, its average purchase price sits at $74,000 per bitcoin. It has also achieved a BTC Yield of 25.9% year-to-date 2025.

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