ETHZilla shares pop as it rebrands to Forum in tokenization pivot

ETHZilla will now go by Forum in its second rebrand in less than 12 months as it looks to catch a windfall from the hype around tokenization.

ETHZilla shares climbed 13% on Wednesday after the company changed its name to Forum as part of plans to ditch its crypto treasury strategy and become a tokenization company.

The company said on Wednesday that it has updated its corporate name and brand to Forum Markets and will do business as Forum. ETHZilla will also change its ticker symbol to “FRMM” as of market open on Monday, pending Nasdaq approval.

The company said the rebrand is the next step in its transition into a platform “connecting traditional capital markets with blockchain-based financial infrastructure.”

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