Upbit and Bithumb Announce New Altcoin Listings Today

South Korea’s two largest cryptocurrency exchanges, Upbit and Bithumb, announced new crypto listings today, expanding investor access to digital assets. 

Upbit has listed the Sun Token (SUN). At the same time, Bithumb has announced that it will add support for 0G token, a new market entrant backed by a high-profile corporate pivot.

SUN Token Goes Live on Upbit

SUN serves as the governance token for SUN.io. It is a TRON-based decentralized finance (DeFi) platform offering stablecoin swaps, yield farming, and self-governance. 

According to the official announcement, Upbit opened SUN trading on September 22 at 12:00 Korean Standard Time (KST). The token can be traded against the Korean won (KRW) and Tether (USDT).

Furthermore, the exchange noted that deposits and withdrawals are supported on the TRON network. Upbit also published the verified contract address — TSSMHYeV2uE9qYH95DqyoCuNCzEL1NvU3S — and cautioned that transfers sent via other networks will not be processed.

“In accordance with the Travel Rule, deposits made from exchanges not included in the list of Virtual Asset Service Providers (VASPs) eligible for deposits/withdrawals cannot be processed. Returning such deposits may take a long time,” Upbit added.

The crypto listing adds to a recent series of altcoin integrations on the exchange. Similar to past announcements, Upbit’s addition catalyzed a pump for SUN.

SUN surged 36% from $0.025 to $0.034. It moderated to $0.030 at press time, up more than 20% since the announcement.

SUN Token Price Performance. Source: TradingView

The token’s rally adds to a strong week in which SUN has appreciated more than 50%. Nonetheless, trading activity has slowed. CoinGecko data showed that SUN’s daily trading volume has dropped 36%. 

Liquidity for SUN remains concentrated on global platforms, particularly HTX and Binance. Still, Upbit has quickly captured more than 12.54% of trading volume within hours of the listing.

Bithumb Announces 0G Listing

Meanwhile, Bithumb revealed it will add market support for the 0G token, a cryptocurrency native to the AI infrastructure project 0G. The exchange highlighted that trading will start at 7:00 PM KST. Furthermore, the altcoin will be tradable against KRW.

Besides, Bithumb, the token will also be listed on Binance, the largest cryptocurrency exchange.

Despite being new, the token has already drawn major institutional attention. Flora Growth Corp. (FLGC) has committed $401 million to launch a 0G treasury strategy.

“AI isn’t just transforming what companies do, it’s transforming how they must build infrastructure. This treasury strategy offers institutional investors equity-based exposure to the foundational infrastructure enabling transparent, verifiable, large-scale, cost-efficient, and privacy-first AI development,” Daniel Reis-Faria, incoming Flora Growth CEO, said.

As the 0G token prepares to launch, market participants will be watching closely to see whether institutional backing and high-profile exchange listings translate into sustained adoption — or if volatility will take hold in the early trading days.