Here’s Why Doodles (DOOD) is Up 44% Today

Doodles, a popular NFT project, has become one of the top trending crypto projects over the past 24 hours. Its native cryptocurrency, DOOD, has soared 44% to a trading price of $0.00563 at the time of writing. The floor price of its NFT collection has also soared by over 3.3% to 0.9 ETH.

Doodles’ market surge came hours after Binance.US, the United States arm of the leading Binance exchange, changed its PFP on X to feature the NFT collection’s flagship art.

gdood • ᴗ • pic.twitter.com/7XAZ9ODUU2

— Binance.US 🇺🇸 (@BinanceUS) September 28, 2025

Founded in 2021, Doodles launched as a storytelling NFT project featuring 10,000 digital collectibles. It was co-created by Evan Keast, Jordan Castro, and Scott (Burnt Toast) Martin. Although Doodles debuted on the Ethereum mainnet, its native crypto was launched via the Solana blockchain.

Will Binance.US List DOOD?

The picture that the U.S.-based crypto exchange used featured a Doodles character wearing a yellow neck scarf with the Binance.US logo. Crested on the side of the character’s shirt is the U.S. national flag.

Although there is no official announcement from either the crypto exchange or Doodles, members of the Crypto Twitter community hint at the possibility of a potential listing.

Presently, Binance.US supports over 180 crypto assets, and DOOD is not among them.

Like every other crypto exchange, Binance.US requires crypto projects to meet its listing requirements before they can feature on the platform. The crypto custodian’s listing procedure requires applicants to undergo the Listing Questionnaire. Here, the project owner provides details about the project, the development team, and the underlying technology.

Next, the exchange’s team assesses the project’s security level, market performance, long-term sustainability, transparency, and regulatory compliance. Even after listing, a crypto project must continue to meet the listing standard to avoid being delisted.

DOOD currently has a market capitalization of $39.6 million and a daily traded volume of $49.5 million. It is possible that the American crypto exchange would embrace the NFT-centric token due to its notable market position.

This is especially possible as Binance.US has resumed its USD deposits and withdrawals in February after halting them for around 20 months.

Another factor that can move Binance.US to list DOOD is the recent regulatory clarity involving NFTs and crypto in the U.S. Earlier this month, the Senate Banking Committee revealed a draft entailing that NFTs, airdrops, staking, and DePIN don’t classify as security.

Although the draft has yet to be passed into law, it hints that the U.S. government is encouraging crypto adoption in the country.

NFT Season Back?

Some in the market even suggest that the NFT season could finally be back.

Between 2021 and early 2022, the NFT market captured the attention of many in the crypto space. By owning one or more PFPs from a collection of digital collectibles, holders were granted exclusive benefits. Many also jumped into the NFT hype for the sake of being part of a club.

However, this hype did not last for long as the crypto winter began later in 2022. Fast-forward to 2025, and most top NFT projects have regained attention as they launched new products. Some, like Doodles, even launched a native token to expand their tentacles into the crypto market.

These moves have rubbed off on the market’s performance. According to on-chain data from CoinGecko, the NFT market has maintained a market cap above $5 billion for over two months.

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