Would GameStop buying Bitcoin help BTC price hit $200K?

GameStop looks set to join the Bitcoin treasury party alongside Strategy, Metaplanet and MARA. Will this help BTC rise back above six figures?

Despite strong institutional demand, Bitcoin (BTC) has struggled to reclaim the $100,000 level for the past 50 days, leading investors to question the reasons behind the bearishness despite a seemingly positive environment. 

This price weakness is particularly intriguing given the US Strategic Bitcoin Reserve executive order issued by President Donald Trump on March 6, which allows BTC acquisitions as long as they follow “budget-neutral” strategies.

On March 26, GameStop Corporation (GME), the North American video game and consumer electronics retailer, announced plans to allocate a portion of its corporate reserves to Bitcoin. The company, which was on the verge of bankruptcy in 2021, successfully capitalized on a historic short squeeze and managed to secure an impressive $4.77 billion in cash and equivalents by February 2025.

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