As Meme Coin Mania Shifts, MEXC Launchpad Bets on Quality Over Chaos

Once dismissed as internet noise, the meme coin phenomenon has matured into a defining force in crypto culture. In an exclusive shared with BeInCrypto, MEXC unveiled its new Launchpad, which aims to level the token investing field.

As retail trust erodes on platforms like Pump.fun, MEXC is betting on curated, transparent launches over chaos. The platform removes VIP tiers and lotteries, offering equal access to high-quality tokens through a contribution-based system.

From Pump.fun to Platforms With Guardrails: MEXC Taps Into Token Creation Wave

The meme coin mania gave rise to frictionless token launch platforms such as Pump.fun. The Solana-based token launchpad promised easy creation and trading of meme coins with minimal barriers.

However, these free-for-alls quickly revealed structural weaknesses. As BeInCrypto reported, rampant scams, bot-driven pump-and-dump schemes, and most traders suffering losses have undermined investor confidence.

For example, Pump.fun’s ecosystem has been plagued by an influx of trading bots and systematic manipulation. Research from BeInCrypto and Solidus Labs documents how automated sniping bots and bot-powered front-running have tilted playing fields, while a surge in scam tokens further erodes trust.

Market manipulation accusations highlight a deeper, systemic problem that free-for-alls have failed to address.

Yet, the data shows that demand for token launches is not waning. Instead, it is migrating. While Pump.fun’s dominance has faded, new platforms like LetsBonk and Raydium’s LaunchLab have risen to prominence.

These alternatives, among others, aim to combine ease of use with more oversight and project curation, ultimately stalling.

MEXC’s Launchpad Enters the Chat

Amid this changing arena, MEXC exchange has unveiled its new Launchpad, designed to restore fairness, transparency, and quality to token launches. In a press release reviewed by BeInCrypto, the platform plans to offer equal opportunity to all users, regardless of account size or status.

Specifically, MEXC’s launchpad eliminates tiered VIP allocations and lotteries, in a clear rebuttal to the opaque models favored by many exchanges.

“The spirit of launchpads has been lost in recent years. We’re bringing it back — by making early-stage investing truly community-first again,” MEXC’s COO, Tracy Jin, stated.

The Launchpad allows users to subscribe using MX, USDT, or USD1 tokens with allocations distributed proportionally based on actual contributions. Notably, USD1 is a stablecoin issued by the Trump family’s DeFi project, World Liberty Financial.

The launchpad’s contribution-based allocation mechanism “ensures that the token distribution process is fair, auditable, and tamper-proof,” MEXC explained. Allocations are handled by a transparent algorithm that factors in user engagement with subscription tasks and is verifiable on-chain.

MEXC has implemented strict allocation caps and AI-powered monitoring systems to prevent abuse by whales or manipulative actors.

The launchpad focuses on curated projects with strong fundamentals, especially in high-growth sectors like Real World Assets (RWA), AI, and TON ecosystem.

“Every project will go through a rigorous evaluation process that takes into account the project’s fundamentals and utility, market relevance, community backing, and long-term viability. We’ll evaluate each project in collaboration with MEXC Ventures to ensure that selected projects undergo the required due diligence procedures and access the strategic support and funding needed to help them scale beyond the launchpad and succeed in the broader market,” a MEXC spokesperson told BeInCrypto

MEXC Ventures plays a key role in vetting projects and providing strategic support, further differentiating the platform from less selective launchpads.

“We believe innovation should be accessible to everyone. You shouldn’t have to be a whale, influencer, or VC to get early access to good projects,” Jin added.

Retail Wants Access, But With Less Risk

Centralized launchpads are increasingly balancing the demand for access with measures designed to reduce risk. As the Solana meme coin market cools, graduation rates from launchpads have dropped, signaling increased scrutiny and higher standards.

Similarly, platforms like CoinMarketCap’s launchpad focus on carefully selected projects, reflecting a wider industry shift. Comparisons to Binance Launchpad and OKX Jumpstart illustrate how MEXC’s launchpad rejects Pump. fun’s “wild west” approach.

MEXC combines transparency, fairness, and project quality in a way few others do. On-chain data also supports these trends, with trading volumes and user engagement on Pump.fun declining significantly.

Pump.fun daily volume. Source: Dune Analytics

This suggests retail traders are seeking safer, more trustworthy alternatives.

What This Signals About the Market

The meme coin craze is not fading but fragmenting and maturing. Retail investors still crave access to early-stage tokens but want less exposure to manipulation, scams, and bot attacks.

This demand is pushing platforms to transition from chaotic playgrounds into curated ecosystems. MEXC’s new Launchpad represents a strategic bet on quality over chaos.

It sets a new benchmark in a fragmented market by democratizing access through transparent, contribution-based allocations and prioritizing vetted projects.

As the crypto industry continues to professionalize, centralized exchanges (CEXs) may increasingly compete regarding trading volume and token onboarding quality.

“Our mission with the launchpad is to build a user-centric platform that can last the test of time. Beyond high-potential and early-stage projects, we intend to feature premium tokens at accessible and discounted rates… We believe that the future of launchpads should be inclusive, data-driven, and community-first,” the MEXC spokesperson added.

Such a shift could redefine how retail investors participate in the next wave of innovation.