Rise of the VeBetter Super App: Mugshot and Greencart Each Cross 1 Million Accounts

Only weeks ago, we announced that Mugshot had crossed the 1 million user milestone — a defining achievement for the Web3 world and testament to the continued momentum and growth of the VeBetter ecosystem.

Today, we’re ecstatic to announce that Greencart recently followed suit, joining Mugshot in the million-user club and marking the creation of VeBetter’s first pair of ‘super apps’ helping bridge the gap between Web3 innovation and mainstream adoption.

Having two apps cross the million-user threshold in quick succession affirms VeChainThor’s role as a pioneering platform for real-world adoption. We’re moving beyond speculation into utility-driven adoption at scale.

Greencart: Rewarding Healthy Diets & Sustainable Consumption

Greencart revolutionizes the grocery shopping experience by turning healthy dietary decisions into tangible rewards. The app operates on a simple “Shop, Scan, Earn” model, transforming grocery receipts into blockchain-verified ‘sustainability proofs’, monetizing the sustainable impact of the foods we eat.

Users shop for groceries, and upload a photo of their receipt using the Greencart app. AI technology analyses the receipt, identifying healthy, sustainable purchases such as fresh fruits, vegetables and organic produce, as well as rewarding digital payments over cash transactions.

Qualifying purchases earn users B3TR tokens, rewarding them for decisions that positively impact the health of people and planet. This approach tackles the traditional ‘green premium’ issue, wherein sustainable products, such as organic produce, often cost more. Through this approach, users can be incentivized to purchase the healthiest options, without being taxed for pursuing the sustainable choice.

Importantly, unlike traditional loyalty point schemes that remain trapped within a retailer’s ecosystem, B3TR tokens can be leveraged for a wide array of benefits across VeBetter, as well as the wider world of commerce, hinting at a Web3 future for loyalty programs — a market worth an estimated $20Billion, according to BCG research.

Technical integrations such as Stella Pay and the VeBetter Visa Card allow B3TR to be spent at over 130 Million merchants worldwide, transforming sustainable actions into real benefits.

Greencart’s Too Good To Go integration sees users able to earn rewards by preventing food waste (and gaining tasty treats in the process), presenting another great example of how blockchain can be seamlessly integrated into existing infrastructure to advance beneficial societal outcomes.

Implications of The Million-User Milestone

Achieving two instances of the 1 million milestone validates VeBetter’s core thesis: that blockchain technology, when combined with innovative tech that abstracts the blockchain experience away, presents a potent tool for onboarding users and driving growth.

VeBetter’s array of X-to-Earn apps target various sustainable lifestyle habits, and seeks to become Web3’s first real-world app store. Mugshot, Greencart and the VeBetter ecosystem at-large create a new kind of value derived from tokenized data, rewarding it to users for creating virtuous habit cycles that compound into meaningful impact.

With 5.5 million+ tons of carbon emissions verifiably reduced and recorded through on-chain sustainability proofs, VeBetter demonstrates that economic incentives, community recognition, and gamification are effective tools for driving environmental impact.

Join the Super App Revolution

Our never-ending goal is scaling the VeBetter ecosystem and empowering builders to launch the next wave of super apps. We warmly invite developers, Web3 natives and regular folks alike to experience the rewarding nature of Web3-powered sustainability, through the VeBetter ecosystem engaging millions worldwide.

To builders: The infrastructure, audience, and opportunity await you. With up to $50,000 in grants and a vast global community, there has never been a better time to explore building on VeBetter. Follow this link and apply!

We’ll soon announce a very exciting initiative targeting prospective founders and builders — watch this space!

To HODLers, degens and beyond: Download our official wallet, VeWorld — your gateway to the VeBetter ecosystem — and discover apps that let you transform your daily actions into real rewards. Grab it here.

The era of Web3 super apps is starting. The question isn’t whether blockchain will deliver the exalted billion-user goal, but how quickly it will get there, and how much positive impact it will have on the way.

Download Greencart from your app store of choice and sample the incentivized, sustainable Web3 future! Then head of to VeBetter.com and explore more!

Rise of the VeBetter Super App: Mugshot and Greencart Each Cross 1 Million Accounts was originally published in Coinmonks on Medium, where people are continuing the conversation by highlighting and responding to this story.