Way Back Up? TRUMP’s Issuer to Raise $200M for Memecoin Treasury

Fight Fight Fight LLC, the issuer of the Solana-based $TRUMP memecoin, is seeking to raise $200 million to create a Digital Asset Treasury (DAT) that will help stabilize the struggling token. Bill Zanker, a close associate of Donald Trump, is leading the effort.

According to Bloomberg, the company aims to raise $1 billion in this fundraising round. The move is designed to boost the value of $TRUMP, which has dropped significantly following its launch.

Despite the news of a potential fundraiser, $TRUMP’s price has failed to increase. At the time of writing, the political-themed memecoin was selling for $7.57, representing a 3.43% decline in the past 24 hours.

Fundraising Plan to Bolster $TRUMP’s Value

Zanker’s strategy aims to establish a price floor and enhance the token’s utility. Approximately 80% of the memecoin’s supply is held by groups associated with Trump, including CIC Digital LLC and Fight Fight Fight LLC.

The fundraising effort could reach up to $1 billion, but it is still in its early stages as the company aims to achieve success. $TRUMP launched on the Solana blockchain in January 2025 and started strong, with a market cap that surged to $10 billion within 36 hours of its launch.

The memecoin initially soared to around $74, with some investors making a substantial profit, but fell to about $7.57 by early October 2025, with a market capitalization of $1.5 billion. Excitement surrounded its cartoon depiction of Trump after the assassination attempt. Still, it struggled with memecoin fatigue amidst other Trump-related projects, such as Melania Trump’s $MELANIA and World Liberty Financial’s WLFI.

Success Incoming?

Previous efforts to increase the value of $TRUMP have not worked well. For example, a dinner for holders in May 2025 and an ETF application in August failed to sustain interest. A New York Times report showed that retail investors lost $2 billion, while insiders collected $100 million in fees.

The planned $200 million raise aligns with a larger trend in 2025, where over 80 treasury launches aim to support struggling tokens. Zanker’s past includes an unsuccessful attempt to launch a Trump-branded wallet in the summer of 2025, which faced conflicts with World Liberty Financial.

Trump’s policies, such as banning CBDCs and supporting stablecoins, raise concerns about profit from family investments. If the DAT is successful, it could elevate $TRUMP’s price, but it may also intensify scrutiny over ethical conflicts associated with a crypto-friendly administration.

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