Rumble Wallet Set to Battle Coinbase With Bold Crypto Move Backed by Tether

Rumble is preparing to challenge Coinbase in the crypto wallet market with the launch of its new product, Rumble Wallet. Backed by a $775 million investment from Tether, the wallet will debut in Q3 and focus on empowering creators and expanding into international markets.

The wallet will provide non-custodial control, allowing users to fully manage their digital assets. It provides backing for Bitcoin and stablecoins such as Tether (USDT), with Tether Gold (XAUT) also to be integrated in the future.

On X, CEO Chris Pavlovski says the company aims to become the predominant non-custodial wallet for Bitcoin and stablecoin users. The wallet will facilitate creators to earn apart from traditional ad revenue models.

Tether’s investment in December 2024 is playing a central part in Rumble’s crypto growth. The money is currently used to fund development, scale user acquisition, and position Rumble wallets against toppings such as Coinbase.

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While Coinbase continues to lead with over 100 million users, recent performance indicators show potential vulnerabilities. Its Q1 2025 report noted a 19 percent drop in transaction revenue quarter-on-quarter, landing at $1.3 billion.

Rumble’s Creator-Focused Wallet Targets Global Users and Independent Monetization

Rumble Wallet is strategically aimed at creators seeking financial control and users in global markets underserved by traditional finance. The platform’s non-custodial setup enables complete user control, a feature increasingly demanded in today’s crypto environment.

This wallet will support cross-border transactions and earnings using digital assets, making it ideal for creators in countries with limited access to stable banking systems. Rumble is putting itself together with the rising payout trend from online work using stablecoins.

The larger market for crypto wallets is also growing at a rapid rate. Mobile wallet adoption peaked at 36 million in Q4 2024, thus opening the door for new entrants with distinct features.

In the same quarter, Rumble posted revenue of $23.7 million, up 34 percent yearly. Losses were narrowed to $2.7 million, and the company holds 210 BTC, which is valued at approximately $22 million.

Rumble Wallet’s Q3 launch has made it a direct competitor to Coinbase Wallet. It is a specialized venture that aims to meet the needs of creators and global users.

Conclusion

With substantial financial backing from Tether and a clear focus on creator monetization, Rumble Wallet is entering the crypto space with competitive intent. Its launch could shift user preferences as it challenges Coinbase’s dominance in digital asset wallets.

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