Strategy’s Bitcoin Stash Now Sits at $28B in Unrealized Profit

Strategy, the business intelligence firm formerly known as MicroStrategy, now holds $28 billion in unrealized profit from its bitcoin position. Notably, this follows BTC’s price rise above $118,000 on Friday.

Just months earlier, the company had posted nearly $6 billion in paper losses in Q1, showing how volatile price swings can affect balance sheets. The shift from loss to profit reflects bitcoin’s rapid movement over recent months.

No New BTC Buys Yet in Q3

According to Michael Saylor’s portfolio tracker, Strategy’s bitcoin stash now contains 597,325 BTC. The firm acquired these coins for a total of around $42.4 billion, at an average cost of $70,982 each.

The business intelligence firm’s most recent purchase occurred on June 30, when it bought 4,980 BTC for about $531.9 million. That batch cost roughly $106,801 per coin and helped lift Strategy’s year-to-date BTC yield to 19.7% for 2025.

Despite the late-June purchase, the start of Q3 brought a pause to this buying streak. The firm has not added any BTC since June ended, echoing a similar break that took place in the final week of Q1.

Remarkably, this measured approach reflects Strategy’s long-running bitcoin accumulation strategy, which began in August 2020. Since then, it has become the top public company holding the apex coin by volume.

Following a strong Q2 performance, with $14 billion in BTC value gains, Strategy is now exploring new ways to expand its position. Co-founder Michael Saylor has revealed a new at-the-market equity program tied to the firm’s stock, STRD. According to him, proceeds from this initiative could support further bitcoin acquisitions, though no firm plans have been disclosed.

More Companies Add to BTC Stash

Aside from Saylor’s Strategy, other firms have also been expanding their crypto holdings this year.

Japanese investment firm Metaplanet recently acquired 2,205 BTC, bringing its total stash to 15,555 BTC and placing it fifth among public bitcoin holders. The company has been steadily accumulating throughout the year.

In the UK, The Smarter Web added 275 BTC, raising its total to 1,275 BTC. Similarly, France’s Blockchain Group increased its holdings by 116 BTC, now holding a total of 1,904 BTC.

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