Morgan Stanley’s Bitcoin ETF seen attracting up to $160B as demand grows

Morgan Stanley has access to trillions in client assets, and its Bitcoin ETF could mark the moment big investors start using Bitcoin on a larger scale.

The global financial services firm is now closer to launching the fund under the ticker MSBT after filing a second updated S-1 with the U.S. Securities and Exchange Commission (SEC).

Morgan Stanley builds its own Bitcoin ETF 

Morgan Stanley updated its SEC filing as it prepares to list its Bitcoin ETF on NYSE Arca under the ticker MSBT. The ETF will hold Bitcoin directly to keep the price closely tied to BTC and will start with an initial seed basket of 50,000 shares to raise about $1 million at launch. 

Behind the scenes, Morgan Stanley is working to ensure the product complies with all required steps before going live, as the investment bank already bought 2 shares of the ETF earlier this month. 

Similarly, the financial services company assigned large and trusted institutions to handle different parts of the ETF, with BNY Mellon responsible for cash custody, Coinbase as the prime broker, and Fidelity as another custodian. 

Trading firms Jane Street, Virtu Americas, and Macquarie Capital will create and redeem ETF shares while keeping the price close to Bitcoin’s actual price through arbitrage, so the product operates smoothly and efficiently in the market.

While the bank is yet to disclose the full management fee for the ETF, it will waive all fees on the first $5 billion invested for the first six months to encourage early adoption and help the ETF compete with existing products already in the market.

Morgan Stanley filed for its Bitcoin ETF in January, alongside ETFs for Solana and Ethereum, but the second filing indicates the bank has its eyes set on BTC first, likely because it has the strongest demand.

Previously, the financial services company offered access to Bitcoin through third-party ETFs, such as BlackRock’s IBIT, so it never owned the product. But with its own ETF, Morgan Stanley can now collect management fees directly, control how the product is offered, and decide how it is positioned in client portfolios.

Most ETFs are issued by asset managers, not banks, so Morgan Stanley could become the first major U.S. bank to directly issue a spot Bitcoin ETF under its own name if the SEC approves the fund. 

On top of that, the bank won’t struggle to attract investors because it already has around 15,000 financial advisors who work directly with clients and help them decide how to invest their money. And since the investment company manages trillions of dollars, even small changes in how advisors allocate capital can lead to significant flows.

A product like this could generate massive inflows and increase institutional demand, as wealth managers like Morgan Stanley will now control the allocation of large sums of money.

Wealth managers increase Bitcoin allocation and institutional demand

President and CEO of Strategy, Phong Le, explained that institutional demand for Bitcoin ETFs is rising amid attractive investment conditions from wealth managers. He said Morgan Stanley Wealth Management oversees about $8 trillion in client assets and now allows clients to allocate between 0% and 4% of their portfolios to Bitcoin, depending on their needs and risk level.

According to Phong Le, even a modest 2% allocation across that $8 trillion platform could lead to about $160 billion flowing into Bitcoin. Compared to the current market, this amount is about three times the size of the largest Bitcoin ETF worldwide, BlackRock’s iShares Bitcoin Trust. 

Institutional capital moves in large blocks that can shift the market faster than the usual retail investments, whose impact builds slowly over time. However, institutional adoption has been slower since spot Bitcoin ETFs launched in 2024, and the $50 to $56 billion in total inflows since then have mostly come from self-directed retail investors.

This is because large firms must refer to internal policies, review risk management rules, and assess whether the asset is suitable for different client types before approving it.

Moreover, advisors need to study the product, understand it, and then decide how to introduce it to clients, so decision-making in advisory channels often takes time. But Morgan Stanley is quickly changing this narrative by building its own ETF and becoming part of the market rather than supporting it from the outside.

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