Cold Wallet Targets Wallet Giants With Cashback and 2M+ Preloaded Users

In the world of crypto wallets, two names dominate the conversation: MetaMask and Trust Wallet. Between them, they’ve set the standard for browser extensions, mobile interfaces, and multi-chain support. But they’ve also set the standard for something else — charging users for every swap, bridge, and gas transaction without giving anything back.

Cold Wallet sees that gap as its opening. Backed by $5.9 million in presale funding, over 691 million tokens sold, and the $270 million acquisition of Plus Wallet, the project is positioning itself not as another newcomer, but as a challenger brand with proven traction before its marketing push even begins.

Turning Fees Into Incentives

The core of Cold Wallet’s pitch is straightforward: every time users pay gas, make a swap, or bridge funds, they earn CWT tokens back. No staking requirements, no lockups — rewards are automatic. This cashback model transforms what has long been an unavoidable cost into a return-generating cycle.

It’s a feature missing from the incumbents. MetaMask and Trust Wallet offer secure, functional wallets, but for all their user base and brand recognition, they have not built reward systems that align directly with user activity. Cold Wallet is betting that in a market where participation costs are rising, wallets that give back will win loyalty faster.

Cold Wallet’s acquisition of Plus Wallet was more than a headline-grabbing deal — it was a shortcut to scale. Plus Wallet brings over 2 million active users and an established, intuitive interface to the Cold Wallet ecosystem.

Rather than starting from zero, Cold Wallet begins its market push with a user base that’s already familiar with wallet operations. That preloaded audience gives the project a live testing ground for its cashback mechanics and eliminates the slow build-up phase that typically follows a launch.

In a sector where the network effect determines market leaders, inheriting millions of users before listing is a decisive advantage.

Early-Stage Entry With Defined ROI

At $0.00998 in Stage 17, Cold Wallet’s presale still offers early investors a 3,632% projected return to its fixed $0.3517 launch price. This stage-based pricing model, with 150 stages in total, means each sell-out stage reduces the available ROI for new buyers.

That structure has already proven attractive — over 700 million tokens have been sold in just weeks, with recent stages closing faster. The shrinking ROI gap creates urgency for investors, especially given that development is already funded and adoption channels are in place.

Wallet competition historically centers on security, speed, and multi-chain compatibility. While these remain critical, user experience is becoming a more decisive factor. Complaints about MetaMask’s interface complexity and Trust Wallet’s learning curve are increasingly common among retail users.

Cold Wallet’s interface, inherited from Plus Wallet, aims to solve those issues with streamlined navigation and simplified transaction flows. Layered on top is the cashback system, which gives users a tangible reason to make Cold Wallet their primary wallet — not just an additional option.

If adoption follows the same curve as other cashback-based fintech products, Cold Wallet could see rapid penetration in the months following launch, especially among cost-sensitive traders and DeFi users who transact frequently.

A Challenger With Momentum

The crypto wallet market has been historically sticky, with users reluctant to switch once habits are established. However, this stickiness can break when a competitor offers a clear and immediate benefit. Cold Wallet’s proposition is simple enough to cut through: keep doing what you do, but earn for it instead of paying out.

By combining Plus Wallet’s user base, a functioning product, and an ROI-driven presale, Cold Wallet is skipping the riskiest phase of most crypto startups — the period where adoption and liquidity are untested.

While $5.9 million in presale funding ensures Cold Wallet’s runway for development and marketing, the bigger challenge will be sustaining momentum against entrenched players. MetaMask and Trust Wallet have strong brand loyalty and deep integration into DeFi platforms, and they won’t cede market share without a fight.

Cold Wallet’s strategy hinges on converting a significant portion of its acquired user base into active CWT holders and expanding through referral incentives and cashback engagement. If those efforts succeed, the wallet could establish itself not just as a competitor but as a category disruptor.

Final Take

Cold Wallet’s entry into the wallet market isn’t just another token launch — it’s a well-capitalized, user-loaded challenge to two of the biggest names in the space. With 2 million integrated users, a $270 million acquisition in the books, and a presale still offering a 3,632% upside at $0.00998, it’s one of the rare cases where investors can buy into a challenger before the marketing blitz begins.

In a market where fees are rising and patience for complex UX is falling, Cold Wallet’s cashback model could prove to be the lever that shifts market share. If it works, the incumbents may find themselves reacting to a smaller, faster, and more user-friendly threat that skipped the line to scale.

Explore Cold Wallet Now:

Presale: https://purchase.coldwallet.com/

Website: https://coldwallet.com/

X: https://x.com/coldwalletapp

Telegram: https://t.me/ColdWalletAppOfficial

Disclaimer: This content is a sponsored post and is intended for informational purposes only. It was not written by 36crypto, does not reflect the views of 36crypto and is not a financial advice. Please do your research before engaging with the products.

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