Dogecoin’s House of Doge bets on Italian soccer underdog

Dogecoin Foundation’s commercial arm has acquired a majority stake in US Triestina 1918 in a push for broader DOGE adoption, starting with sports.

Dogecoin Foundation’s commercial arm, House of Doge, has snapped up a majority stake in a historic but struggling professional Italian football team. 

In an announcement from Monday, the House of Doge, together with merger partner Brag House Holdings, Inc., has become the “largest equity holder” in US Triestina Calcio 1918, as part of its mission to back projects that “carry community, cultural relevance, and long-term value.”

“The investment in US Triestina 1918 represents Dogecoin’s most ambitious step into European football, positioning House of Doge at the forefront of merging digital assets with traditional sports,” it said in a statement. 

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