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Greenlane Raises $110M to Build Berachain-Focused Crypto Treasury

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Greenlane Holdings has raised $110 million in a private placement to launch a corporate cryptocurrency treasury centered on Berachain’s native token, BERA.  The funding round was led by Polychain Capital, with participation from other institutional investors including Blockchain.com, Kraken and North Rock Digital. 

Greenlane to Initiate Berachain Treasury Strategy

The deal is structured as a private investment in public equity (PIPE), with Greenlane selling Class A common stock or pre-funded warrants at approximately $3.84 per share or $3.83 per warrant. The transaction includes about $50 million in cash or equivalents and $60 million in BERA. 

Moreover, the transaction is expected to close on or around October 23, 2025, pending the satisfaction of customary conditions. According to the press release, this will be the first and only Berachain treasury directly backed by the Berachain Foundation. Following the close, Greenlane plans to implement its “BeraStrategy,” a program designed to establish and manage its on-chain BERA treasury.

In addition, the company announced key leadership changes to guide this new phase. Upon closing, Ben Isenberg will become Chief Investment Officer. Bruce Linton will assume the role of Board Chairman, and Billy Levy will join as a Director.

“I believe BERA’s key differentiation is its yield source – in contrast to historic PoS chains like Ethereum and Solana, BERA’s yield is fueled by the monetization of its block rewards. I think there’s untapped potential in Berachain’s institutional growth as a whole. The team has built, what I believe to be, one of the most recognizable brands amongst crypto natives to-date, which we believe can grow with exposure in traditional capital markets,” Ben Isenberg, incoming Chief Investment Officer, BeraStrategy said.

Market Reaction

The Berachain Foundation expressed support for Greenlane’s initiative, saying the strategy aligns with its mission to bring liquidity to DeFi.  For the network, institutional interest from a Nasdaq-listed company adds legitimacy and could improve the liquidity of BERA. However, much will depend on how Greenlane times its purchases and whether it holds or sells tokens.

Notably, after the announcement went public, Greenlane’s stock surged roughly 45%, showing strong investor reaction to the pivot. Additionally, BERA currently trades at $1.99, representing a 7.2% increase in the last 24 hours.

The post Greenlane Raises $110M to Build Berachain-Focused Crypto Treasury appeared first on CoinTab News.

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