Binance-Backed Travala Partners with Trivago to Drive Crypto Payments in Travel

Leading Web3 travel platform Travala, has announced a major partnership with Trivago, a renowned accommodation metasearch engine.

This integration will allow over 2.2 million Travala-listed properties to be accessible on Trivago, enabling users to compare and book stays globally. Travala users who pay with traditional currency or digital assets for bookings earn Bitcoin or AVA rewards through the AVA Smart Program.

Travala Integrates Over 2,200,000 Hotels on Trivago

Travelers who select a Travala property on Trivago will be redirected to the Web3 platform to complete their booking. Payment options span over 100 cryptocurrencies, with supported crypto tokens including Bitcoin (BTC), Ethereum (ETH), and Travala’s native AVA token.

A statement shared with BeInCrypto cited Timo Itterbeck, head of account management at Trivago, as lauding the integration for expanding customers’ choices. Specifically, it broadens their ability to book with emerging payment options like cryptocurrencies.

Similarly, Travala’s CEO, Juan Otero, highlighted the significance of the Trivago integration, citing continuing efforts to bring crypto adoption to the masses.

“…With hundreds of billions of daily searches conducted on travel metasearch engines, integrating Travala on Trivago not only benefits us but also amplifies and legitimizes the broader crypto ecosystem,” the statement read, citing Otero.

Beyond Trivago, Travala also maintains integrations with other major travel metasearch platforms, including Skyscanner and KAYAK. It is the first crypto-friendly online travel agency (OTA) to be listed on these networks.

Meanwhile, in 2024, the company recorded $100 million in gross annual revenue.

“Travala hits $100 million annual revenue milestone expanding crypto adoption in travel and announces AVA & BTC Treasury Reserve strategy,” the Web3 platform shared on X in December.

Notably, 78% of Travala’s total bookings in 2024 were made using cryptocurrencies. This reflects the increasing demand for digital assets in the travel industry.

The integration with Trivago comes just a week after reports surfaced that the Binance-backed Travala was considering acquisition offers. As BeInCrypto reported, the travel booking service was exploring strategic options but did not disclose any specific details.

Moreover, Binance’s support has closely driven Travala’s growth trajectory. Around mid-December, Binance founder and former CEO Changpeng Zhao (CZ) reaffirmed the exchange’s early investment in Travala.

“We invested in this crypto travel platform pre-COVID, pre-crypto winter, and held on,” CZ shared.

AVA Price Performance. Source: TradingView

However, despite these developments, Travala’s AVA token remains subdued at press time, trading at $0.64.