SRM Entertainment Completes $100M TRON Treasury Strategy

Florida-based toy company, SRM Entertainment, has announced the completion of a $100 million TRON treasury launch. As the world’s largest publicly traded holder of TRON (TRX), the company has strategically deployed 365,096,845 tokens into JustLend. The initiative is designed to optimize yield, targeting up to 10% annualized returns through a blend of staking and energy renting mechanisms. 

SRM Rebrands to TRON Inc. Amid Strategic Pivot Toward Blockchain 

The company disclosed it is rebranding to TRON Inc. as it doubles down on its new TRON-focused strategy. SRM also proposed adopting a dividend policy as a mechanism to optimize returns derived from its substantial TRX Treasury assets.

Following the announcement, TRX experienced a 0.63% increase in the last 24 hours and 4.02% over the last 30 days, according to data from CoinMarketCap. The increase reflects investor interest. The rapid adoption of crypto assets as a treasury strategy by institutions is remarkably expanding.

The Florida-based company revealed it is doubling down on crypto, blockchain, and digital innovation to drive lasting value for its shareholders. Moreover, with Weike Sun now serving as Chairman and TRON founder Justin Sun joining as a strategic advisor, the company is building a leadership team fit for the future of Web3.

Commenting on the latest development, Rich Miller, Chief Executive Officer of SRM, said:

“The TRON treasury strategy continues to unlock new value for our shareholders. We expect SRM to benefit as Blockchain technology gains wider adoption globally. TRON is an industry leader for cross border settlement in US dollar stablecoin, which is great for our shareholders.”

TRON Emerges as Leading Layer-1 Blockchain

Launched in 2017, TRON is a decentralized blockchain optimized for smart contracts and dApp deployment. It delivers high throughput and low fees, outperforming networks like Bitcoin and Ethereum in terms of transaction speed and cost-efficiency.

Notably, as of June 29, 2025, the platform ranks among the top Layer-1 protocols globally, with roughly $80.7 billion in stablecoins circulating on its network. Over the years, TRON has appeared promising as it surpassed 90 million long-term holder addresses for TRX. 

Meanwhile, SRM Entertainment creates tailor-made toys and souvenirs for some of the world’s most iconic theme parks and entertainment venues. Additionally, SRM’s toys and collectibles reach global audiences through partnerships with major entertainment giants like Disney, Universal, SeaWorld, and Six Flags.

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