Bitcoin investors in the US favor trust and control over ‘digital gold’ branding, BPI study shows

🚨 Most Americans find "digital gold" branding for $BTC unconvincing.
🟢 New BPI and Fed Cleveland studies show trust and real-life returns drive Bitcoin interest.
🌎 Storytelling, control, and relatable user experiences significantly boost interest in Bitcoin.
📈 U.S. Bitcoin ownership grew from under 2% in 2018 to 12% in 2025.

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