Will the $175M Dogecoin Treasury Spark the First Corporate Meme Coin Revolution?

Elon Musk’s lawyer, Alex Spiro, has stormed the crypto space with a $175M CleanCore treasury investment following a partnership between the cleaning solutions firm and the House of Doge, the corporate arm of the Dogecoin Foundation.

According to an announcement by the House of Doge, Alex Spiro will chair the partnership that established the $175M CleanCore treasury investment, as members of the House of Doge serve on the CleanCore board and management team. Investors in the crypto space have high hopes that the move will put Dogecoin in the limelight and accelerate the corporate adoption of meme coins.

Forward-Looking Reserve Strategy

This partnership, which makes Dogecoin a publicly traded company, places CleanCore at the center of a move spearheading the corporate adoption of meme coins. Bit Origin declared in early 2025 that it would allocate 40.5 million Shiba Inu tokens as part of the treasury.  This marked the first time a company reserved a strategic seat within a meme coin treasury.

Also read: DOGE Price Surges After Launch of Dogecoin Reserve: Can $10 DOGE Be a Reality?

Commenting on the launch of the $175M CleanCore Treasury investment, the firm’s CEO, Clayton Adams, stated:

“CleanCore has always been about innovation and disruption of the status quo. By anchoring our treasury with Dogecoin, in partnership with the Dogecoin Foundation and House of Doge, we’re not only adopting a forward-looking reserve strategy but also proving how public companies can innovate and disrupt.”

Unlock the Potential of Meme Coins

With the $175M CleanCore treasury investment, House of Doge and CleanCore have only upped the game plan with their announcement. Pundits also believe that, besides potentially leading to the corporate adoption of meme coins, the move could also lead to Dogecoin ETF products, even though no application has been approved.

Also read: Spot Dogecoin ETF? 21Shares Files With SEC to Bring DOGE Into Traditional Finance

Commenting on the development, House of Doge CEO Marco Marietta stated:

“Dogecoin has always been powered by its community, the most loyal and passionate in the digital asset space. By anchoring Dogecoin with an official foundation-backed treasury strategy, we’re setting a precedent for how public companies can align with foundations to build real utility around digital currency, while honoring the community.”

He further added:

“With CleanCore, we’re creating a vehicle that we expect to unlock tremendous potential for a digital asset born from a grassroots movement that made Dogecoin and this moment possible.”

Conclusion

Dogecoin enthusiasts are in high spirits with the belief that the announcement of the $175M CleanCore treasury investment was a signal of a milestone showing the meme coin was maturing. However, critics argue that the 60% price decline of CleanCore shares in the stock market could be a sign that the market wasn’t yet ready for the corporate adoption of Meme coins. Only time will tell which of the two opposing sides will win the day.

Read more Dogecoin news on our platform.

Summary

• CleanCore solutions and The House of Doge have launched a partnership with a $175M CleanCore treasury investment to show.
• Elon Musk’s lawyer, Alex Spiro, will serve as the chairman of the treasury board.
• CleanCore’s stock price has dropped sharply in pre-market trading amid skepticism over its crypto market debut.
• Enthusiasts believe the initiative highlights a growing trend towards the corporate adoption of Meme coins.

Glossary to Key Terms

CleanCore: A US-based publicly traded company (NYSE: ZONE) that develops and manufactures cleaning products using patented aqueous ozone technology.

House of Doge: The “official corporate arm” of the Dogecoin Foundation, tasked with increasing Dogecoin’s adoption and utility by integrating it into mainstream commerce

Meme coins: A type of cryptocurrency that is often inspired by internet memes, characters, or trends.

Crypto treasury investment: An alternative way to gain exposure to digital assets, particularly in jurisdictions where spot ETFs or ETPs are not yet accessible.

FAQs for Crypto Treasury Investments

What is Dogecoin?

Dogecoin is an open-source, peer-to-peer cryptocurrency featuring a Shiba Inu dog meme on its logo.

What is special about Dogecoin?

Dogecoin (DOGE) was created as a lighthearted alternative to traditional cryptocurrencies, such as Bitcoin, in 2013.

How do crypto treasuries work?

The purpose of a crypto treasury is similar to that of a traditional treasury, which is to manage financial resources to achieve business goals; the primary difference is that digital assets are being managed instead of traditional ones.

Is Dogecoin good to invest in?

Dogecoin can be held long-term as a small, speculative part of a broader portfolio–but it is much riskier and less fundamentally sound than blue-chip crypto like Bitcoin or Ethereum.

Read More: Will the $175M Dogecoin Treasury Spark the First Corporate Meme Coin Revolution?">Will the $175M Dogecoin Treasury Spark the First Corporate Meme Coin Revolution?