Méliuz Invests $28.4M in Bitcoin, Becomes Brazil’s First Corporate BTC Holder

In a powerful move for Brazil’s fintech and crypto space, publicly listed firm Méliuz has doubled down on its bitcoin treasury strategy. The company, already pioneering as Brazil’s first listed bitcoin treasury firm, announced the purchase of 274.52 BTC, equivalent to $28.4 million. This latest move was made after receiving majority shareholder approval, cementing its identity as a corporate trailblazer in digital asset accumulation.

The broader implications go beyond one company. Méliuz’s bold bitcoin investment underscores a rising trend in corporate crypto adoption, where businesses are not only using digital assets but treating them as core financial strategy. With its stock price skyrocketing 116% since its initial BTC purchase in March, Méliuz is now a living case study of how crypto can reshape corporate treasury models.

Why Did Méliuz Invest $28.4M in Bitcoin?

Méliuz’s decision to invest further in bitcoin was made strategically. After buying its first batch of BTC in March, the company’s stock saw a significant rise, from $0.68 to $1.47. Encouraged by this momentum and shareholder backing, it acquired 274.52 BTC at an average price of $103,604 per coin. In total, Méliuz now holds 320.2 BTC, currently valued at over $33.3 million. The firm aims to be more than a fintech company dabbling in crypto. It wants to evolve into a full-fledged bitcoin treasury organization, leveraging its cash flow and market presence to steadily grow its holdings over time.

What Does Being a Bitcoin Treasury Firm Mean?

Méliuz has clarified that the mission of a bitcoin treasury company goes beyond just buying and holding crypto. The aim is to accumulate bitcoin in a way that creates long-term shareholder value. This includes strategic timing, scaling purchases, and using corporate frameworks to safely increase exposure to BTC. This isn’t merely about trend-chasing. It’s about repositioning corporate assets in response to shifting global financial dynamics. With inflation risks, weakening fiat currencies, and increasing global adoption, bitcoin is becoming a legitimate treasury reserve asset for forward-looking firms.

Is Corporate Crypto Adoption Gaining Steam?

Absolutely. Méliuz is far from alone in this movement. On the same day as Méliuz’s announcement, New York-based DDC Enterprise Limited, known as DayDayCook, also revealed its own bitcoin treasury strategy. The firm instantly acquired 100 BTC and plans to grow that to 500 BTC in six months, and 5,000 BTC within three years. This shows a clear acceleration in corporate crypto adoption. Publicly traded firms around the world are beginning to see bitcoin not just as an investment, but as a strategic financial reserve. Some are even diversifying beyond BTC, adding Ethereum and Solana into the mix, showing a broader embrace of digital assets.

What’s Next for Méliuz and Similar Companies?

If Méliuz’s stock continues to perform well, more companies in Brazil and beyond may follow suit. The 116% surge in its share price is hard to ignore, especially for firms seeking growth or better capital allocation strategies. With shareholder backing, strong financial positioning, and public transparency, Méliuz is laying the foundation for others to replicate. The broader financial world is also watching how regulatory frameworks evolve. If conditions remain favorable, the number of bitcoin treasury companies could multiply, further normalizing the concept of BTC as a corporate asset.

A Turning Point in Bitcoin Treasury Strategy

Méliuz’s $28.4 million bitcoin acquisition is more than just a headline, it marks a shift in how corporate finance could evolve in Latin America and globally. As Brazil’s first listed bitcoin treasury firm, Méliuz has signaled confidence in bitcoin’s long-term value while delivering immediate shareholder returns through a soaring stock price. With the idea of a bitcoin treasury gaining ground and corporate crypto adoption becoming the norm, companies are rethinking what belongs in a modern treasury. And if Méliuz’s strategy continues to pay off, others might not stay on the sidelines for long.

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