DWF Labs Injects $25M into Trump-Backed World Liberty Financial in Bold DeFi Bet

World Liberty Financial (WLFI), an up-and-coming decentralized finance (DeFi) platform with close ties to the Trump family, just secured a major financial boost, a $25 million investment from DWF Labs, a prominent player in digital asset investment and market making. The fresh funding adds fuel to WLFI’s ambitious roadmap, which aims to challenge traditional financial systems through blockchain-backed services.

Trump-Endorsed Project Gains Momentum

WLFI launched in September 2024, quickly gaining recognition thanks to backing from President Donald Trump and his sons Donald Jr. and Eric Trump, as well as social media support from Barron Trump. The platform positions itself as a patriotic DeFi solution, offering stablecoins pegged to the U.S. dollar and a decentralized protocol for lending, borrowing, and payments.

The Trump connection has drawn plenty of media attention, and controversy, but it has also opened doors. In November 2024, Tron founder Justin Sun contributed $30 million to the project, calling it “a strong contender for reshaping the U.S. blockchain narrative.” With DWF Labs now stepping in, WLFI appears to be gathering strong momentum despite ongoing skepticism in the crypto community.

Massive Token Sales and Big-Name Advisors

WLFI’s financial engine is its native token, WLFI, which has already gone through two private sale rounds. The first, in October 2024, raised $300 million by selling 20 billion tokens at $0.015 apiece. The second round, in January 2025, added another $250 million to the pot. In total, these two rounds raised $550 million, and only represented 25% of the token supply.

The remaining tokens are reserved for user incentives, governance, and the project team. WLFI has outlined plans to integrate with Ethereum’s Layer 2 network Scroll, fractionalize real-world assets, and even launch a lending protocol modeled after Aave.

To lend credibility to its growing infrastructure, WLFI brought on Rich Teo, co-founder of Paxos, as an advisor. Paxos is one of the few blockchain platforms with full regulatory licenses in the U.S., and Teo’s involvement could help WLFI as it attempts to bridge the gap between DeFi and regulatory compliance.

Red Flags and Community Pushback

Still, not everyone’s convinced. Some crypto users and developers have labeled WLFI as a “cash grab” or even a political stunt. Others have raised alarms about the platform’s codebase, which appears to closely mirror Dough Finance, a DeFi project that was exploited for $2 million last year.

The WLFI team claims it has learned from Dough’s mistakes and is working with major security auditors like Zokyo and PeckShield to ensure safety. Even so, the project’s fast rise and high-profile endorsements have kept it under a microscope.

What’s Next for WLFI?

With DWF Labs now on board, WLFI seems poised to take its ecosystem to the next level. Whether it becomes a flagship U.S.-led DeFi platform or fades under the weight of skepticism remains to be seen. What’s clear is that WLFI isn’t slowing down, and with the Trump family’s continued involvement, the project will likely stay in the spotlight for months to come.

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