Conor McGregor’s Memecoin Launch Falls Short, Bidders to Receive Full Refunds

$REAL, a memecoin launched by mixed-martial arts (MMA) champion and entrepreneur Conor McGregor, has failed to meet its fundraising target. This development prompted the developers behind the project to promise a full fund to bidders.

We need to be real.
We didn’t hit our minimum raise.
All bids will be refunded in full.
This is not the end.

— Real World Gaming (@getrealtoken) April 6, 2025

The memecoin is developed in collaboration with Real World Gaming DAO, a decentralized autonomous organization focused on bridging the gap between digital innovation and real-life sports experiences. It was launched through a sealed-bid auction method to offer more than just celebrity hype. 

REAL Fails to Meet Target

The project was released on April 5 with a goal of raising about $1 million minimum. However, the team only managed to raise $392,315 in USDC over a 28-hour sealed-bid auction. This is less than half of the minimum fundraising goal. As per RWG’s data, only 668 participants took part in the auction.

The public sale of 60 million REAL tokens (3% of the total 2 billion REAL supply) initially targeted a fully diluted value of $120 million. The sealed bid auction started at $0.06 per token. Since the minimum threshold was not met, the project announced that all bidders would receive a full refund. 

Earlier, McGregor asserted that his memecoin would be more legitimate than other celebrity-endorsed tokens, which have frequently resulted in rug pulls. He claimed it’s a ”REAL” game changer that will improve the crypto ecosystem and make “REAL” changes in the world. 

REAL was launched through a sealed-bid auction method designed to combat the now-common scourge of token sniping and bot invasions. McGregor emphasized that this mechanism ensures fairness by allowing genuine participants to engage without fear of being front-run by bots or manipulated by insiders.

Bad Timing? 

McGregor’s token launch occurred during a volatile market phase. The broader crypto sector faced sharp declines last week, with Bitcoin posting a notable 7.8% decline to $76,489. 

The United States stock market also saw significant losses as Donald Trump’s tariff plans continued to raise recession fears. Concurrently, memecoin activity has also been cooling off after a series of high-profile controversies and fading investor interest.

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