Welcoming Enterprise Blockchain Veteran, Anthony Day, as VeChain Marketing Director

VeChain — and the blockchain industry at-large — are at a defining moment. A recent surge of regulatory clarity has aligned with a shift in crypto narratives: utility is king.

Tokenization has become a tool of change, and with it, VeChain is building an interconnected Web3 ecosystem — through VeBetter — designed to power billions of everyday people. A goal whose success relies on individuals with deep industrial knowledge and expertise, from both in and outside of crypto.

Today, we are excited to announce that Anthony Day has joined VeChain as Marketing Director to accomplish that exact mission.

Anthony Day — VeChain Marketing Director

Anthony joins VeChain with high-level expertise from his roles at IBM and Deloitte, where he led enterprise blockchain implementations across supply chain, sustainability, healthcare, and consumer products. Most recently, Anthony served as Head of Strategy & Marketing at Midnight, driving growth for the data protection and privacy protocol. Previous work at Parity Technologies and tenures in blockchain advisory roles cement his credentials as a knowledgeable and experienced blockchain expert.

One of Anthony’s key attributes beyond his CV is his ability to translate the complexities of blockchain for more mainstream relevance. Through his podcast, ‘Blockchain Won’t Save the World’, Anthony has helped demystify Web3 for audiences in over 150 countries, engaging, educating, and inspiring the next waves of adoption.

Asked for thoughts on his new role, Anthony shared:

“VeChain’s success with user-focused, decentralised applications is genuinely differentiated in the market. We’re still seeing the industry grow based on tokenizing existing financial assets, but VeChain’s vision also enables organizations to create value from community-led growth, loyalty schemes, and incentivized sustainable actions. This is exactly what enterprises need, and VeChain’s technology is already being used by over a million everyday users across the VeBetter dApp ecosystem.”

Anthony joins VeChain at a crucial junction; with VeChain Renaissance nearing its ‘Hayabusa’ phase, the VeBetter ecosystem surpassing 1.7+ million users, institutional partnerships nearing completion and regulatory clarity unfolding across the world — “hitting the ground running”, is an apt statement.

We’re confident in Anthony’s expansive industrial and professional background as he joins us to guide our next chapter of adoption and growth.

Welcome to the VeFam, Anthony. Let’s build the future of Web3 utility!